BE Podcast - MM Episode - 29:01:2025, 11.42 AM
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Rosie: [00:00:00] Welcome to the Badass Empires podcast, where we help early stage entrepreneurs, side hustlers, and aspiring corporate dropouts to build their own purpose driven online business from scratch. In 2019, I left my high flying corporate career behind to build what is now a multi million dollar knowledge based coaching empire.
One that gives me an immense amount of freedom and allows me to make a real difference. This experience transformed me forever, and now I'm here to show you how to build your empire. The one that allows you to work from anywhere, fund your dream lifestyle, and fulfill your calling all at the same damn time.
So, ready to rule? Grab your crown, badass. Your empire awaits.
Hello, my bad asses. Today we have a very special treat. I am with Te Kahu Kura Boynton from Māori Millionaire, who is [00:01:00] an absolute powerhouse. I actually cannot believe the intelligence, the smarts, the strategic mind of this young woman here in New Zealand. Absolutely in awe. If I had half of the cognitive abilities as she does at her age, oh my gosh, where would we be today?
It is such an honor and I'm not even going to ruin the surprise because she's going to tell you all about it. But hello, Kiora, how are you?
Te Kahukura: Kiora , thank you so much
Rosie: for having me. I'm so excited to be here today. And this is just going to be a conversation. For me, that is just like, put your mind to anything and you can do it.
Something that really impresses me about you in particular is the, almost that believe you can, and then just make it happen mentality. It's like, you know, I'm sure that you've had your fair share of doubts and fears and worries, but there's this part of you that's just like, Got to do what you got to do and, and you go.
So, I mean, firstly, tell us a little bit about your business, of course. But what I'd love to know is how did this happen? Like, [00:02:00] how did you become an online creator and an entrepreneur? Was it in the plans? Did you know that you always wanted to do that? Did you kind of fall into it?
Like what happened?
Te Kahukura: No, awesome.
I would love to share a little bit more about my, my journey. So I guess going back to my childhood, growing up, I've always been really fascinated by money. I always thought that it was so interesting that some families, um, didn't have much money and other families could have so much money. And I used to go to school and I'd be very jealous by like other children who had like, so like flash cars, they had big houses, they had all these things.
And I would just be very curious. Like, it wasn't like a, uh, I wish I had this in for self, but it was more like, I don't understand why, like, why does some people have things and other people don't, when we're all humans, we're all doing different things. I didn't understand how a lot of families that I knew were like working really hard, but that didn't always equate to wealth.
That didn't equate to having everything that they needed. And sometimes that meant that, um, despite [00:03:00] working so hard, they were still struggling financially. I guess through all of this curiosity, I was very excited by money. And so any way that I could find to make money, I was doing it. Like, I remember, I guess the, probably the highlight of my childhood was going to a local pack and save and busking.
And I think I made like 120 in like half an hour busking. And I was with my brother and he was like, take a shoe off. It will make you like, people will give you more money. It was like crazy ridiculous, but I was like, Oh my gosh, I'm not doing that. But, um, I was so fascinated by making money. And since like being a child, I've always wanted to be a business owner.
I've always wanted to like make lots of money and be able to use this money to help people. Because I really saw how not having money really impacted, uh, people. And. A negative way. And I guess one example of this is when I was at university, I didn't have much money and I worried so much about money. So [00:04:00] when I was at uni, when I was in my lectures, I would be just so worried about rent, about paying money, about paying my bills and I was constantly working.
So I had multiple different side hustles. I was reading all of the books about money that told me that I needed to have multiple side hustles if I ever wanted to become wealthy. And so that's exactly what I did, but I ended up being stuck in the cycle of being burnt out constantly because I was always just trying to like make enough money to pay my bills, but then also have savings also be investing and soon what I realized was that a lot of people who have built so much wealth own businesses, they use their businesses to uh, make money and that money they can then use to invest in different things that allows them to um, You Create generational wealth, which is what my mission is about.
It's about trying to educate our people so that we can actually learn about how we can do these things, um, so that we can have more access to the resources and opportunities that [00:05:00] really support us to live the lives That, you know, ultimately everyone deserves. We deserve to be able to live and be happy and not constantly worried about money.
And so my business, Māori Millionaire, is all about bridging the wealth gap. It's about sharing my own journey with finances and helping to just like simplify everything. When I was really struggling with money at uni, um, I remember looking online and trying to find creators who were talking about money.
And I just thought that. There was a huge lack of representation. I didn't see anyone who looked like me, who sounded like me, and it made it really hard to hear what different people were saying, because it just wasn't relatable for me. And I thought, maybe when I'm rich one day, I'll be able to do that.
And then I actually caught myself, and I was like, But why don't I just start now? Why don't I just start now? Why don't I share my journey? And so right at the beginning of my journey, I literally used to share screenshots of like my empty bank account. And I would send, [00:06:00] I would share this online and say like, I'm trying to save my 1, 000 emergency fund.
And from there, it's just grown so much where, um, I actually ended up leaving law school, and this is my full time work now. So I, I run Māori Millionaire, and I help people to, I'm a Mindset Business Coach now, so I really support people to, um, create their own businesses, so that they can create lives that they truly want to live, and really just amplify the life we're living, so that we don't need I just sit here and worry about money constantly, which is, um, something that I've experienced and I just wouldn't wish upon my worst enemy.
So, yeah, that's a little bit about business. Always been a business girl. Love business. I've started probably a million different businesses that have like, totally plummeted and yeah, I, I just love business. Business. I love helping people and I love sharing my journey online for other people to, to see also.
Rosie: Yeah, and that's what I love about it is that the more you help people the more money you make. Yeah. It's a beautiful cycle and it's like, I [00:07:00] think a lot of people struggle with that concept as you said like, you know, if I just Put my head down and do something. I don't even wanna do that much, but become rich.
Then I can help people and actually have meaning. Or I'll do something and I'll be, you know, help people and I'll have meaning, but I'll sacrifice any earning potential because of that. And I think that's a beautiful thing that you've done. Um, now just because we've got a very global audience, just for the people listening, so, uh, the Māori people of New Zealand are our indigenous population of, of Alura New Zealand.
And essentially, obviously through colonization, as with every indigenous. Indigenous person in the world, um, got screwed over completely in terms of having culture, resources, land, like literally taken. And so obviously the ripple effect of starting life a thousand steps behind because, you know, things were literally slow.
[00:08:00] And as we all know, you know, through science, through research, through looking at the impact of that. The stress, the cortisol, the, you know, it impacts health. It impacts life expectancy. It impacts really major, major, major things. And so, uh, it's a, it's a wonderful mission. And if you don't mind, I'd love to ask you a question about that because a lot of people struggle.
They have a big limiting belief. Like I can't start a business and help who I really want to help because the people I really want to help quote unquote have no money. I'm thinking about people who are like, I can't help students, I can't help high schoolers, I can't help the elderly, I can't help stay at home mums, whatever it is, it could be anything, but there's this sort of like, you know, And so I'd love to ask you, did you navigate that, you know, that, that limiting belief of like, Oh, you know, can my people afford me?[00:09:00]
Yes.
Te Kahukura: No, that's such a great question. And it's actually something that I navigated for a very long time. So when I actually first started the business, the intention wasn't for it to be a business. I kind of thought I was just sharing my journey, sharing my knowledge. And over time I thought, actually, when I started to get, I guess, brand Speaking engagements, I was like, this is actually becoming, you know, like a fully fledged business.
And, um, it's funny you asked that question because I had a friend also asked me the same question. Um, can't remember who he was wanting to help, but he was like, I just, I have this like a moral dilemma with like helping vulnerable people with things, but how can I also like make money from this? And I think there's also like a really big part where you catch like the projections.
So for me, it's like, just because, um, I think that certain people maybe can't afford to do certain things. It's like, actually, where can you see an example of people who can afford that? So I know like a lot of, uh, people in my community who literally do have money, um, a [00:10:00] lot of people who have money, but don't necessarily know how to spend that money or just really want support to do that, where they're spending money on, on other things.
And you can see that. Um, but. One of the things that I guess I've had to like learn how to navigate is I, when I first started, I spoke a lot about like budgeting, about personal finances and things like that. And it has kind of morphed into more of like a business, um, page now. But at the beginning I was like, how do I help people who don't have money learn how to budget?
And how do I actually get paid doing this? And what I realized was that, um, You can create your business model around whatever you want to do. So my podcast, my social media platforms, they teach a lot of people how to do things for free. They don't have to pay for that. They can listen to a podcast. They can, I've got over a hundred podcast episodes where they can sit there and they would learn a lot.
Like you, I would be shocked if someone was to sit there from the first episode to the last episode and, [00:11:00] you know, Not be able to have like a budget be able to start investing like whatever it is And so that helps support people who can't afford those things But that also bridges the gap so that like maybe through listening to my podcast They're actually able to start a side hustle.
They're able to increase their income and then soon they could join my course. Then in the course, they're able to learn the skills about how they can start a business. Then they're going to be able to bring some more money in and then maybe they could afford the next step, which would be like my group coaching offer.
And so you can really support people across a customer journey. Yeah. And if what you're doing actually works, then people will be able to afford to like move up the tiers. And if I think about like my highest ticket offers, my clients who are paying me the most, they've actually been there since the beginning.
So they've started off listening to the podcast for free. Then they joined a course, they learned what they needed to get started with their own budget. Like find a system that works for them, get started in business. And now they're paying me, you know, my highest ticket offers. So it's like really about providing, I guess.
A [00:12:00] customer journey so that people can be supported to, um, pay you at the end. And if, if what you're doing works, then they'll be able to do that.
Rosie: Yeah, I love that. And I think it's. Really important never to, you know, as you said, project your shit onto other people, like just because I couldn't have afforded a high ticket coaching offer when I was in my early twenties, doesn't mean other people can't.
Like when I was doing my career coaching program and you know, people were signing up and they were like 19, 20 and stuff like that. I was like, how are they affording that? It's like literally none of my business. And like, you'll always have people like, so you'd think, Oh, students are broke. They couldn't pay me.
But some of them were like, Oh, I've just always been into learning and development and I have a learning and development fund and like 20 a week, every week since I was 15 years old. I, and you're like, wow, you're incredible. Or we'll come in and be like, Oh, my dad's a neurosurgeon and he's like, like people, like it's literally none of your business.
Like people really want it and they'll find a way. Like they'll find a way. They'll. Always be a proportion of your market who can absolutely make it happen. [00:13:00] Definitely. And you said it's, it's about the percentage, right? Like, I mean, I've got what, like 190, 000 followers on badass careers, Instagram. But I have 3, 000 students, right?
Like most people won't buy and that's perfect. All good, like enjoy it for free. This is why you've got to do it on your purpose. It's got to be part of your movement and your mission. You're empowering people and you're helping them get results even without you. And that's cool. There'll always be that proportion of people like, you know, 3000 people pay me a thousand dollars each on average.
That's 3 million, you know, so it's, it's, you've got your hard cores who love what you do, who want to go all in, who want the fastest results, who want the most in depth results, who want to have access to you and that coaching with you. Um, and it also helps support the whole mission and movement as well.
But yeah, I thought that was an interesting one because so many people would be like, uh, you know. Is this going to, is this going to grow? And it obviously is on that, on that note, can you just give us a little bit of an inside [00:14:00] insiders look as to how do you make your money? What do you sell?
Te Kahukura: Yeah. So it's very much changed like over my journey.
So right at the beginning, I did a lot of like public speaking, a lot of brand partnerships. Um, but now I've kind of like moved into a lot of, um, My kind of offer suite so right at the beginning i've got like a course i've got like a 12 week program Which teaches people about money mindset money management and how to get started in business Um, but then i've also got group coaching offer with um my clients.
So that's like where most people will Multiple people can join in and I will coach them, uh, to grow their businesses. But then I've also got my one on one clients at the, the high end. And with all of that, like, I still do some brand partnerships. I still do public speaking. Um, but it's like a combination of different things, um, at the moment to generate money.
Rosie: Yeah, cool. And so in terms of growing your audience, what does your content strategy look like?
Te Kahukura: Oh, yes. I used to be like, for the longest time, I was like, I must post this amount of [00:15:00] times, you know, like every single day without failure. And I think I did that. It must have been like two years. And that definitely contributed to a lot of the growth that I've experienced in my business.
But now I'm less, I guess that's like a very masculine, uh, type of way to like grow your, um, your social media page. It's like, you know, follow a system, follow a structure, do this every single day. I guess I'm leaning more into like my feminine side, which is like actually when an idea comes to my mind, I'm going to make a post about it.
And I, have removed the pressure to like, you know, do something every single day and do X, Y, and Z. So now I'm just like, when an idea comes in, um, I will generate some content on it. I do like to recycle content. So if I make like a carousel about something, I can also do like a video about it. Um, if it performs well, I can also do like a podcast episode on it.
And I really liked this idea because it's like people don't see every single thing that you post. And so, A lot of the time, [00:16:00] a lot of the content I actually do is the same stuff, but spread into different kinds of ways, like make a TikTok, make a, um, carousel. So that's like my favorite thing to do, because one thing I didn't, like when I first started, um, being self employed, I was like, Oh my gosh, making content is so time consuming.
So you really have to find your systems of like automating things, scheduling things so that you can actually like focus on things that are better for you. You know, beneficial for you, um, but in terms of creating content online, that is obviously how I do my marketing. So, um, the podcast longer form content is, in my business, like really, um, helpful, higher conversion rates, especially email marketing.
Um, but I really like to just kind of like, let things happen. Like I used to be very, you know, Yeah, structured, strategic. But I like to just go with the flow now and just see what's kind of working at one time and not be very rigid to stay in one specific thing. So if something's working, I'll do more of that.
If it's not working, I'll stop doing [00:17:00] that. Um, I think when I first started being self employed, I was like, Oh my gosh, like, I feel like I'm like a Grinch now. I'm the boss that I didn't want to have, and now I'm like, actually girl, like, you work for yourself, just do whatever you want to do. Um, which is what I do now, and I think that that really shines through in the content, you know, if you're like, um, coming at it from like, oh my gosh, I have to make this Instagram post, like, I have to do X, Y, and Z, people can feel that through the screen.
So now that I'm like, more like, oh my gosh, this is such a good idea, like, People see that people feel that and that reflects and like your engagement of your posts. Um, and my experience. So yeah, that's a little bit about my social media content creation.
Rosie: Amazing. Yeah. And I, just to zoom out for a second, because there's, there's groundwork that's happened here.
Yeah. Like, so, you know, I don't want people listening to be like, okay, cool. So I've never posted before. So just whenever I have inspiration strike, I'll post from every two weeks and I'll grow my audience. No. [00:18:00] To what was just said. And this was the thing. You get to be more and more lax and more and more chill and more and more fluid.
And that kind of thing, the further along you go, I always say this, the start of building a business is that is the hardest part because you've got to be on the grind, like more work than you're getting back revenue. It feels really unprofitable. Like, There's a tipping effect. Then there's the snowball that starts taking off and it can be audience numbers.
It can just be word of mouth. It can be, Hey, you got that keynote gig and now another person's knocked on your door, but there's a snowball effect.
You do have to put in the groundwork for that tipping point to come. So I believe a hundred percent, like you, you did it the right way. You know what I mean?
Like, yes, because also creating content and showing up as a habit and you wouldn't be. Good at the content you're creating likes to be so chill and be like, Hey, this is what I'm doing. You wouldn't feel so comfortable at ease. If you [00:19:00] hadn't created hundreds of pieces of content, definitely definitely think there's like a, not like, and I don't want to say like you have to, you know, you have to go through the hard parts for it to become easy, but there is an element towards.
Making it happen, going hard, and then you can actually, it's like, you'd have this tipping point and it's almost, and that's why people give up. Right. And it's almost because they see us further along and we're like, we create when we want, 30 hours and we do this and we do that, but I don't know anyone.
Who started like that, you know, like everyone put in some time and then you are able to be like, sweet, like start, start burying the fruits. Yeah. Um, but yeah, so I completely get that. I completely agree. And I think that if you're listening to this and you're a complete beginner, something that really special that I want you to lock into of what was just said is I have [00:20:00] to create, um, hassle, whatever, but it did it.
Yeah. Even if you have to be more structured and even if you are challenging yourself right now to post once a day or once every two days, that attitude is everything.
Te Kahukura: Yeah.
Rosie: To do that. Holy crap. Can you imagine, you know, the opportunities we have today, especially as women. To be able to use our silly little phones and our silly little social media apps to make millions of dollars This was not available to our mothers to our grandmothers And so actually instead of like venting about it and only seeing it negative can you get yourself into the zone before creating of like What a wild world we live in I get to do this.
I'm excited to do this. I'm, if this message lands with one person today and I make them think differently or feel differently, I've done something really cool for the world. And actually that will really show through in your content. Because if you hate it and you don't want to be [00:21:00] there, what's the point?
Te Kahukura: Exactly.
Rosie: Absolutely. Oh, I love this so much. Speaking of all that sort of mindset shit, what's something that you've overcome personally in your entrepreneurial journey? Like, can you think of a big, big block that you've had when it comes to like, really stepping into your full potential in business?
Te Kahukura: Yeah, definitely.
I think one of the biggest challenges I've had, I've like growing up, I had a lot of mental health challenges and I, Going into business that felt like a big barrier, but I was like, when I first started, I was like, I'm just going to not let anything stop me. I'm going to do this regardless. And when I first started, um, I got a lot of hate.
So this was very, um, controversial, I guess. Like, I am a poor Māori girl going online, talking with a business name called Māori Millionaire. Um, and people are like, what are you doing? Like, this is ridiculous. Why would we want to listen to you? You're stupid. All of those kind of stuff. I got a lot of hate about my weight.
I got a lot of hate about, [00:22:00] um, just everything that I was doing and especially on TikTok. And when I first started, I thought, you know, the best way to like, combat this is like, I'm actually just gonna like, um, bully you back. So I would make TikTok videos like in response and I would, um, just, you know, talk a lot in them.
And what I thought that I was doing was like a Felt good in the moment to do that. But, what I realised I was actually doing was, I was feeding the haters. I was literally like, feeding them and I was feeding them well. And so, they kept coming back. They kept on getting fed. They, they kept on coming back for more.
And And eventually, like, I actually realized that I was actually just suppressing the fact that it actually really hurt, like, it was really, um, painful to be judged and to be, like, know that I had gone into this with the best intentions, was to help my people, was to, um, help just be, be someone different on the internet, to provide [00:23:00] representation in a space that has never had that before.
And it really hurt me to, like, know that I had gone in with those intentions. And that there was a small number of people who thought that it was stupid. And what I had to realise was that actually, I'm exactly right. Like, I had gone with the best intentions, and that's all that mattered. And that if you, like, if you think about magnets, like, in order to magnetise some people, you're going to have to repel others.
And I didn't, like, truly understand how, what I was focusing on was, causing my, my results in business. So I got a lot of haters. I kept on feeding them. And what I had to do to overcome that was decide that I was actually good. Like I was good with not being liked. I was good with the people who did like what I was doing.
I was just good regardless. And so I stopped responding to them. Like literally sometimes now when I see them, I'll just delete them because I know from like a psychological perspective, when [00:24:00] other people say hateful comments, they're more likely to like, start thinking those things. Um, sometimes I leave them because I know that like it actually drives engagement and like that's a good thing ultimately for my business But now i'm just like I know what i'm doing.
I don't talk about things that aren't related to what I do. So um, yeah making little response videos to the haters is Um, focusing on what I'm here to do is helpful and just really like leaning into self trust, self belief, self love when people aren't enjoying what you're doing. That is key, I think. And that's been like one of the biggest mindset, um, hurdles I've had to go through.
But when you go over that, like when you realize, actually, I don't care what people have to say. I'm here for a mission and I'm going to do whatever it takes to, you know, get there. Then, like. I don't know, you just get this like, full body sense of power, and it's like, actually it doesn't matter what you losers on the internet have to say, because my people who, who genuinely like, love [00:25:00] what I'm doing, they're here.
And one thing, like I actually had to do the numbers one day, I realized that there was actually so many more people supporting me. People loving my pages, people sending lovely messages. Then there were haters, but all I focused on were the haters. So, of course that just kind of continued to grow. So, that's like my key kind of thing that I do now, is like actually do a fact check, like really look at what is going well in your life, as opposed to what is not.
Um, but then also lean into that self trust, self belief, that like, you've got you, and it doesn't matter what anyone has to say.
Rosie: Yeah, uh, this one, this is huge. This one is huge. I have people saying to me like, Rosie, like, what am I gonna do with like, the trolls and the haters? I'm like, no, you don't even, you haven't even started your page yet.
People are so worried about this in advance.
Te Kahukura: Yeah.
Rosie: And our brain is wired for threat, okay? And it's, it's wired to focus on the negative. So I get it, like, it's like two [00:26:00] negative comments can counteract the 20 positive ones that you just got. But as you said, like. There's a couple of things in there.
Firstly, no one who's doing better than you. No one who's a busy, full life, who's happy, who's fulfilled, no one who's doing better than you, who you want to be, is making those comments first and foremost, like, full stop, like full stop. That's just a fact. And then the other part is that, You know, as you said, like you can do the count and stuff and be like, yeah, they're more positive and negative a hundred percent.
But what about all the, I mean, I'm like this, I'm a bit of a lurker. What about all your lurkers who just like you and they don't necessarily leave comments and stuff like that. So actually the proportion is massive because you've got on the bell curve, you've got the extreme, like people who love you, who are commenting and sharing all that kind of stuff.
Then you've got the people who are just along for the ride, but they're not really people who are engaging, but it's actually like, so it's like 99 percent of people. And then you've got a few haters and that kind of thing. Yeah. And it is actually, um, it's actually [00:27:00] wild how much power we can leak out to them.
And I love what you said. It's like, actually, they don't deserve my attention. It's almost like not naughty children in class. Like the worst thing you can do is actually give them that attention. Way. They just want attention. And so it's sort of like, which is sad, really. Like I think where I got where the point where I got to with haters and stuff is like, I do feel quite, I'm like, that's just sad.
Te Kahukura: Yeah.
Rosie: Sometimes if I am feeling a little bit like. I don't usually reply, but sometimes if I am feeling a little bit sassy, sometimes I just reply and be like, Aw, are you okay?
Te Kahukura: I just love the god bless ones, like just god bless you.
Rosie: Yeah, I've seen, I hope you're okay, you know, yeah, like you must be going through it right now.
This is a really strange thing to leave on someone's behalf. Yeah. Um, but yeah, and it's It's interesting. And TikTok in particular is like nasty. Wild.
Te Kahukura: Oh my gosh.
Rosie: Absolutely. Yeah, yeah. You've got to have a, you've got to have your armor on if you want to go on TikTok. But yeah, it is an interesting one. [00:28:00] And it's, it is quite sad that people will drag someone down who's obviously trying to help people.
But it is pure projection because they're watching you and your journey. You are growing, you're putting yourself out there, you are feeling the fear and doing it anyway. And actually what you become. I'm already millionaire. They'll watch you become a very wealthy woman and the jealousy will be immense as well.
It's it is part of the game, but you know, let everyone listening, let it be known like that. These people think of you like people that you don't aspire to be. You don't respect, you don't, you know, like what they think is like literally none of your business. It's just action. We can't control it. We release it and we can't care because we're too busy caring about.
Our humans that are there for us a hundred percent. Cool. And just quickly, favorite part of entrepreneurship versus least favorite part.
Te Kahukura: Ooh, okay. I'm going to start with my favorite and that is definitely being able to help people like through and through. I love that [00:29:00] so much and you get very well rewarded for that.
Like the more people you help, the more money you make. So hands down, that's my favorite part. Um, least favorite, I guess would actually be. The responsibility, like, and that's also like a favorite part in one way, but it's also like, it's actually like really tough sometimes, um, to have, like, to be managing everything when, when you're a one man band, you know, um, that can be very overwhelming at times, and I was just saying before that I, um, before we started recording, like I'm about to have my first holiday.
Like, and I've been, this business is going to its fourth year of business. Like, I have never had a holiday longer than five days. And, um, I'm about to take a couple of weeks off, which I'm really looking forward to. Um, but just like knowing that it can be a good thing. It can also be a bad thing. But, um, yeah, It's all on you.
And so like, if you're not there, obviously now I've built systems, [00:30:00] automations, all of the things to really help me to actually be able to take holidays, um, and to work less and all of that. But for the first, you know, that first leg of growing my business, I wasn't able to, and that was like tiring. It was exhausting.
Um, so yeah, that's probably, probably it for me.
Rosie: Yeah, I can relate to that harder. It is hard when you have that That vision and ambition, and you're so emotionally attached to it because it is your purpose and it is your mission to lift these people up. And when you feel like that deep sense of like wanting to help, you obviously want to help as many people as quickly as possible.
And sometimes it's like really important to remember that. To help as many people as quickly as possible. You need to be there
to not be burnt out and not be feeling low and not procrastinating because you're exhausted and all of those kinds of things. That's, it's been a, it's been a real work in progress for me as well.
Balancing that drive and that heart with just pure time, you know, and, and, and having time to [00:31:00] recharge, but you know, you're good. It's going to be just such a beautiful feeling taking two weeks off coming back, you're going to have ideas just.
Te Kahukura: Flowing.
Rosie: Flowing out of, yeah, it's going to be absolutely amazing.
So, um, yeah, I can relate to that. It is very, very tough. That balance. Um, so part of this podcast, part of the mission that we're on. Is to make entrepreneurship really tangible for people. So a lot of people see people creating videos and content online, and I guess they have this sort of misconception that that sort of, you have to become an influencer and like sell skinny tummy tea for 10 percent off and, and things like that.
And, you know, it's really empowering to be like, actually, Hey, we create our own services, our own products, our own forces, and we're doing this thing. But still, because we live in a world that. There's sort of like influences with big followings, but not necessarily making much money. And then you've got kind of like scams and people saying that you should, you know, it is like, [00:32:00] like there can be a little bit of a, like a mystery or a bit of an ick around making money online.
And we're doing it the good way. We're doing it on purpose. I think, you know, we've got that starving artist fallacy, which is like, well if you're doing good for people, you must be broke. You know, it's like, it's like, it's like that misconception. And so part of the mission of this podcast is saying, Hey.
The more purposeful you are and the more people you impact, the more money you make. And this is beautiful relationship that gets to feed you and your world and your life, but also the world through your contribution. And so we love transparency. We love sharing figures. We love getting a concrete, but obviously only to the point that you're comfortable.
But I would love to ask you, is there any. Win or hint that you can share with us of like, yeah, I had a moment and made this much or clock this much in revenue this year. Just anything that will give people a behind the scenes look at what's possible for them too.
Te Kahukura: Yes, definitely. And I really, really love that, that mission to like be [00:33:00] transparent because I remember like when I first started my business, I would, you know, be scrolling and I would say, Oh my gosh, like I just had like a, you know, a hundred thousand dollar month.
And I was like, Is she like for real or is she for real and like now that I've actually got in here and I've met like real humans Actually making like six figures, you know seven figures. I'm like, okay, some of them are real like they're actually real So I really really love that. Um, and and that's huge and being able to just share the numbers um one of my like Achievements of this year that I've gone through is being able to launch a course and have it actually like do well So I guess like for context, which I think is really important.
I Have been I've seen online, you know people launching courses doing really well with those and I think From the beginning of my journey, I have tried to launch courses, and I have tried to do them. So I guess the first one that I did, I paid a videographer to like, come to my house, we recorded the whole thing, and I thought like, cool, like I'm gonna [00:34:00] invest money into this, it's gonna be amazing.
I think I spent like 1500 on him. Like coming to record the um course and like I did all the back end that was amazing And I think I made like just under fifteen hundred dollars and actually like bringing people into the course So like that was a loss. That was my first one. And so I was like, that's sad, but i'm gonna keep going Okay, so I then met another lady who was like cool.
Like we don't need to like waste time doing like Um recording everything like you can just get started today. Like just do this. Let's launch it Um and let's do a live A live course and you can like teach them as you go. So bring people in today, do it later. I was like, cool, let's give that a go. So I did that.
That ended up a bit better. I think, I can't remember exactly, but I think it was like, I think I made like 7, 000 for the, um, for that one. And it was like a live one, which was, um, you know, in terms of like a scalable offer, my time is there. Is limited so um, but that was cool because it was a jump from the one before and then this year I [00:35:00] actually Recorded not with like a professional recorder, but just at home.
I recorded a full 12 week program Um straight from the beginning of like money mindset money management and how to get started in business And I actually hired a coach to teach me how to launch this. She taught me everything, um, that I know about, like, launching everything, which was amazing. And from launching that course, I've made 55k.
And so that, for me, is just, like, A huge win to go from like literally making a loss for my first course to being able to make 7k to 55 Um, so yeah, that's a little bit of a win that I wanted to share with everyone listening in today I
Rosie: think it's a little bit of a win Incredible 55, 000 launch Like, 55 grand Dropping into the banking economy For something that you can sell again and again and again, and it's not that your first courses or offers in anything like that.
Yeah. There was anything wrong with them. [00:36:00] No, just mentioned. This is part of the game.
Te Kahukura: Yeah.
Rosie: I know how to launch. You've got to know the side of things and launching as a very, very specific process. And you know, with, you know, Yes. I mean, people talk about, I just want passive. I just want evergreen businesses.
Okay. But I can tell you like 500 K of my million dollar year in business came from launching like is so, so good to have up your sleeve as a business skill. Um, and I love that for you. That's so freaking awesome. Congratulations. Thank you so much more. And I can't wait to hear about the next launch. And then when after that as well, it's just like, it's absolutely limitless.
That's so, so cool. So. What's one big piece of advice that you would share with someone who's sitting here right now listening to this thinking, you know, I've got an idea or I want to do something and I want to change my life. But, you know, I just Do I have it in me? You know, like, you're like, why should I start?
What should I [00:37:00] keep in mind? Like almost like that beautiful mentorship going back to the absolute beginners, what's one thing that you would tell them to keep in mind throughout the beginning stages of their journey.
Te Kahukura: Your mind is literally the most powerful, like thing you've got up your sleeves. Like if I, if someone could have spoken to me at the beginning of my journey and told me this, I think I probably would have already been a Your mind is powerful and one thing that I've learned is that it's almost always right.
So if you think something, you know, like if you're manifesting something bad to happen or if you think, oh my gosh this is not gonna work out, a lot of the time it actually ends up happening and this isn't a way to like go, you can just create a really tough life, but it's like, be mindful of Be mindful of the words that you are saying.
The smallest of things that you think have no impact, have the hugest impact. So, the conversations you're having with people, when you're talking about money, when you're talking about business, those things will create your [00:38:00] reality. So, one of the exercises that I've done is to actually be very mindful of what I am thinking, and saying, and challenging it.
So, you know, when like you're having a conversation, um, with someone else and sometimes they can bring new ideas and perspectives into it is actually being that for myself. So when I have an idea of like, our, our brains are naturally geared to be negative. So if you have an idea of like, Oh my gosh, I can't do that.
Or I couldn't do that. Can you actually flip the question and say like, how could I do that? Or how can I make this happen? Or if you're like, I don't have enough money to do this. How could I have enough money to do this? How can I make enough money to do this? Like, really harnessing the power of your mind and using it to its truest potential, which is literally limitless.
Like if you look at the richest people in the world, the people who have achieved the biggest success, if it's possible for them, it is also possible for you, but you have to believe it in order for that to actually happen. So, really reflect on, on what [00:39:00] thoughts, what conversations you're having and do a little bit of an audit.
So like when I've been in my own journey, I will actually write down what are the thoughts that consistently come up in my mind? What are the things I'm thinking about a lot? And actually trying to reframe those or change those or come up with new ones. Affirmations really help. I think affirmations, they literally only help if your actions back those up.
But really. Just being mindful of, of what we're thinking. I grew up being very negative, being very, um, problems orientated, and that doesn't serve you in, in business. And that's another thing I actually do, is I ask myself what, How would my highest self respond to the situation? What would my highest self be thinking?
And I actually create big kind of mind maps of like, how does my highest self um, respond to challenges? How does my highest self respond to conflict? All of these different things. And then embody her, embody him, whatever. Like, literally do what your highest self would [00:40:00] do and that's how you become them.
So. Yeah. Know how powerful your mind is and behave as your highest self would.
Rosie: Oh, I love this so much. It's just so, it's so reflective of an exercise we do inside empire era where we get people to really visualize that first like million dollar year and then reverse engineer, who were you to make that happen?
And, and just to back up what you've said, it's like, how would you show up? it would look different if you already had all of the security and the validation of having made it because it would be very different. And that's how you can catch up these, these thoughts as well. Because the reason that you're often putting yourself down and saying you can't is because you don't yet have the evidence to say that, but how are you going to create the evidence?
Like just think about it just from a common sense perspective, You know, if you're telling yourself, Oh, you sound weird. You look ugly today. um, you know, you're so awkward on camera, if that's what you're seeing. Um, I, I, I think that's the thing that's different than just telling yourself inside your head and you go to film, what do you think you're going [00:41:00] to come across as and how you're going, you're going to have hunched shoulders, you're going to avoid eye contact, you're not going to be glowing, you're not going to be magnetic or radiant versus being like, Oh, I cannot wait for this message to land too.
And it's, it needs to hear it today. Like, it's a completely different energy and, uh, A lot of the people who are. The biggest thought leaders, entrepreneurs, millionaires, they're not the smartest people in the room. They they'll all put their hand up and admit that when you ask them, what's the secret to your success?
Never ever have they said, Oh, um, my technical grade degree in XYZ, you know, I implemented this, um, or, or, or I changed my email software provider. Like, no, of course not. It's always, I just kept going, just keep going. There has to almost be this, like this belief that. Absolutely is going to work out and what you're going to do is important.
And you do have to just hold onto the fact that, you know, you're acting as if it's already, you've already made it and that's playing in your [00:42:00] business. And then ironically, that's what makes it all come together and work for sure. The mind is a very powerful machine. My gosh, what an awesome conversation.
Thank you so much for coming on the podcast. Where can people find you if they want to follow along?
Te Kahukura: Yes, definitely. At Māori Millionaire with one underscore. So M A O R I Millionaire with one underscore. Be careful because there's so many scammers out there. I don't sell any crypto courses but um, that is where I am mainly, mostly on.
Um, but I also have my own podcast, Podcast, which you'll be able to see a lot more of on my Instagram page. That's where I'm at. Most active.
Rosie: Yeah. I'll put all the links in the show notes as well. So people can find you easily, but yeah, thank you so much for coming on. It was been an absolute pleasure. Keep going, keep going hard.
I'm on a similar journey to you in that, you know, becoming that first self made millionaire in the family and everything. We've got this. It's going to be incredible. All thanks to our wonderful businesses and anyone listening. You can do it too. You know, we're just, we're just two [00:43:00] Kiwi girls sitting here trying to change the world.
There's just nothing stopping any of us from making this happen. It's absolutely possible for all of us. Awesome. Cool. Thank you so much.
Te Kahukura: Thank you so much for having me.
Rosie: A shit ton of income, crazy impact, a business that you adore. Just by listening to this episode, you will one step closer to your very own badass empire. Now I want to hear from you. Tag me in your stories or send me a Instagram so I can learn what resonated with you most. Oh, and if you're the kind of badass who is willing to help us out big time and take a few minutes to rate and review this podcast, make sure you send us a screenshot of that review at helloatbadassempires.
com so I can send you a juicy freebie to say thank you. Until next time, keep showing up for your future and we'll keep smashing goals in the next [00:44:00] episode.
