Wow, what an episode to be recording. Let's talk about why I've decided to close down my multi million dollar coaching company, Badass Careers.
What a moment, what a journey. So I know this decision. is going to be really confusing to some people because it's not necessarily logical. There's a massive emotional element in there as well. And then vice versa, a lot of the things that were stopping me making this decision, very emotional as well.
It's very complex. Feel like I'm losing a limb. What is going on?
Reflecting on Badass Careers' Success
So I wanted to walk you through Why? I have decided to shut down a business with so much potential. Badass Careers has literally clocked over three million dollars in revenue in the past four years. So much potential. Super high profit margins.
Very valid, very successful business. So why would I put an end to that? And what were some of the options that I explored before I made this decision?
The Emotional and Logical Dilemma
And this decision hasn't been that long in the making. I want to say about six months, like it probably really started to enter my mind. when I was last in France.
I know some of you have been following along with me for many years now. Some of you are even from Not Even French, like my first YouTube channel talking about French language and culture, and then followed me over to Badass Careers, and then we've had Badass Careers for over five years, and then I started Badass Empires, okay?
I know that some of you have seen the whole journey.
The Journey from Corporate to Entrepreneurship
For those of you who have just joined in the Badass Empires phase, hey, you're awesome, but essentially While I was working in my corporate day job, I started a YouTube channel. This was a personal YouTube channel, I had no business model, but it was my first taste of really making money online, brand sponsorships, Google AdSense, and proving to myself that I could earn more than a corporate salary based on leveraging a personal brand on the internet, okay?
My first real business as such, as in, had a business model, had a business plan, and actually sold products and services that I myself owned and created was Badass Careers. And Badass Careers is almost 6 years old. Not almost 6 years old, just over 5 really, but between 5 and 6 years old, okay? Badass Careers changed my life.
Badass Careers. means so much to me. Like, when I started this company, we didn't have reels, we didn't have I was still posting, ugly photos and graphics and content on social media having no idea what I was doing I remember that first year, I think the first year in business, I got to 4, 000 followers, it was like this business has been a slow burn. It's been a like, long term relationship. I'm saying this because it's not just something that was like this overnight success story and, it was like a good time, not a long time. I've been building this thing without any handouts, without any ease with viral videos back to back or anything like that.
It has been There has been a lot poured into this business. A lot of heart, a lot of dreams, a lot of energy, time, like Badass Careers has gone through so many iterations. It has been such a process and such a life changing movement and mission to be a part of. And when I started Badass Careers, I'd come from my background I had the taster of the side hustle and making money online, but I didn't necessarily want to continue on with that as a business as such, because I didn't want to be doing cross cultural agility consulting, or just speaking about French people all the time as my day job.
I love French people, I've become French, but it wasn't my future, it wasn't where I wanted to spend the next five, 10 years of my life, and so I decided to leverage my corporate background and my experience in 10 years and human resources and recruitment and learning and development. To help people to democratize HR and help people to develop themselves and to figure out their career purpose and then move into roles and move into careers that were suited to their strengths and help them to develop that leadership potential and help them to thrive and really become that best version of themselves at work.
That was the vibe and I did it. Like I did it. Badass Careers did that. We worked with over 3, 000 students and a huge chunk of that were the students within my Career Glow Up program where people transformed their careers. And they're working in ways that are so much more fulfilling and they have so much more confidence and they're making more money.
And we did it. We did it. We helped thousands of people. To do that in my programs, but then hundreds of thousands across my YouTube channel, my, my Instagram, to do that for free as well, like I have thousands of testimonials coming out my ears about how I've changed people's lives like it worked, and the thing is that through that learning And, with the background I have and the experience I have I know that badass empires will work in the same way, and it is working.
And there's been this transition from that first side hustle, taster, didn't really know what I was doing business wise, to becoming a multi million dollar CEO of a thriving purpose fueled company. And it's all there the hard work is done the courses are built, the funnels are in place, the testimonials are there it sells itself.
I could keep running badass careers. If I just batched three months worth of content in a few days, which I'm able to do for badass careers, I can create content for that platform in my sleep. If I just spent a few days every three months on it, I could keep posting content and have my team help me keep posting that content, getting people in my funnels, watching my webinars, and buying my courses.
I could do very little in that company and make 10, 20k per month by doing the bare minimum, like not doing much at all, like basically not touching it most of the year. Like I could do that. Now, at its peak, obviously, when I was actually working on Badass Careers full time, this company had 170k months, 120k months I had clocked over a million dollars in revenue in year three of business, like that year, I'm not talking about total, a lot of people when they say I've made seven figures, it's been like, over six years.
I'm talking about within one year. This company is profitable. It's purposeful. It's amazing. It's all there. It's built. What am I doing? What am I doing? Let me walk you through some of the reasons that I've decided to make this terrifying, but very intentional decision. To shut up shop.
Challenges in the Job Market
The first thing that came up for me, that started nagging at me, When it came to Badass Careers was a feeling of frustration, like immense frustration. Not for myself, but for my people. I want to see people thrive. I want to see them be happy at work. I want to see them talented, good people who work really hard.
Those goal getters. I want them to be earning good money and making an impact. I stand for that. I stand for people being happy at work and, living up to their potential, right? And I started to get this perception, this feeling as the job market and the job hunt process started to get more and more difficult, more and more complex.
It just really started to break my heart, how people could take money out of their savings accounts, right? Like they, like how. How badly do you want to be a great employee? To like, take money out of your savings account, invest in the career glow up, and Want to transform yourself so that you can make a bigger impact at work?
This is these people in my world are like dream employees. Any employer would be so lucky to have emotionally intelligent, empathetic bright, hardworking, learning, growth obsessed individuals like this. They are dream employees. In an age of quiet quitting and lazy girl jobs these people want it.
They want to make a difference. They're not going to sit down and pretend they're working. They are there to make a difference if you give them the chance. And as much as we could work on them and give them the strategies and just put so much energy into upgrading themselves to get some of those top tier opportunities.
A couple of things were going on. Firstly, they really were just the top tier opportunities. There are very few pockets of corporate where people can thrive in full alignment. A leadership aligns to their values. They're really able to create a career around their purpose. They're getting paid fairly.
Like they're getting paid well to do good work, to make an impact. Like those jobs absolutely exist and a lot of our globe has got them. But they are rare and that meant that either they took a long time to find, like a longer time to find. These aren't the kind of opportunities you can just get hired for in 8 to 12 weeks by like mass applying on LinkedIn, right?
We're talking about the Top tier career opportunities so they can take a lot of time and, or take a lot of energy. So to get those kinds of roles, it's like not enough just to apply for a role anymore. You need to be networking, you need to be conversing, you need to be sending spontaneous applications, you need to be doing video applications, you need to be building a personal brand on LinkedIn, you need to be creating content on LinkedIn.
The things that need to happen now to be that person that gets hired into that role. Okay, and we can do all of those things and that's fine, okay? It's better than it taking two, three years to find a mediocre role in this job market which is so harsh. It's still faster than the average, but It's a lot.
You're right. So there was this kind of wow, it's quite tough to find these unicorn rolls and Quite hard to get into them and there's a lot of things that we need to do to pull that off and make that happen which is fine. Okay, it's part of the role and it was very successful for many years but then the additional layer on top of that is that the job market has become So harsh, and honestly I want to say like borderline abusive to people.
People would be having to jump through seven hoops just to get ghosted by a recruiter. Their fate would be in the hands of some recruitment intern who had no idea what they were looking at. There were so many things outside of our control. So there were a lot of things that we could do, but then You can't control companies ghosting you, treating you like shit, incompetent recruiters, hiring managers that change their mind at the last minute, budget freezes that are happening.
And very talented people putting so much energy and work, such bright people with so much potential, going so hard for six months in this process. To be treated like that. It was like wildly frustrating. And it started to feel at some point, if people are saying what more can I do?
There wasn't any more that they could do. All they could do was keep implementing the system. Which is great, and it gives them something to focus on. But at some point, there's this whole world that we can't influence or control. And at the same time, a lot of people know that networking is important.
And again, these talented, high potential, just, diamonds. Of people are spending hours sending out all these LinkedIn messages, trying to hop on a 15 minute call and like all of this stuff and they're not getting reply, like It started to feel more and more as the job market has shifted so significantly.
I'm not going to say it's always going to be like this. It might come back around and it will come back around, right? At some point. That's cyclical as well. But with AI helping people to like mass supply and Therefore, recruiters losing faith in being able to like, actually process quality candidates from applicants from job boards.
It's just a bit chaotic out there. And it has been for a while, and it's started to feel very frustrating. And, as I said the results the rolls they're getting are still better than the average way better than the average. And it is happening quicker, it's just in this context, quicker means 6 9 months instead of 2 3 years.
So it's just like this really immense process that can be really hard on people. So that was going on. There was this frustration. And I remember thinking to myself, Gosh, if these people were spending this amount of time and energy, instead of trying to create their personal brand on LinkedIn just to get hired, if they were actually putting this amount of time and energy into their own thing they'd be creating career options for themselves and making money right now.
So that, I think a bit of a seed was planted.
Shifting Focus to Personal Purpose
That then links to my next point, which was about my purpose. When I started Badass Careers, for all of the reasons and all the right intentions that I started it for, I was coming off the back of a ten year HR career. I have my Masters in Human Resources, like I'm a Human Resources gal, right?
And so my mindset was still very much thrive in the workplace, of course, because that's what I knew, that's what I believed in, that's what I helped people do, for the past decade, it's what I love to do. So of course it was very natural that my identity, my purpose, How I wanted to help people evolved around that.
Now, over time, over the past, 1, 2, years, going into Badass Korea's 6th year, I obviously had an immense personal evolution. My identity shift. My identity shifted. I
became a successful entrepreneur. I became a million dollar entrepreneur. I became a multi million dollar entrepreneur. I became a mum who craved flexibility. I became all of these things. I, really settled into my marriage to a French person. I became French myself. I want to live between New Zealand and France.
All of these things really doubled down and fell into place. That meant that if I was going to be completely honest with myself, I personally would never go back to corporate. I'm glad to have it as an option, cool, might need it one day, whatever. But honestly, I would do anything in my power with the skill set that I have now to just, I know how to make money online, like I know how to become an entrepreneur, I know how to start businesses, I know how to I'd rather become a freelance or a consultant before I did that.
I'm just, if I'm honest with myself I'm not going back to corporate. I'm just not. I wouldn't. I just don't like the idea of the salary banding and that capping my potential at a certain age or qualification status or job title level or whatever it is. I remember, I always remember looking up in corporate and being like, how is that person earning so much money for what they do?
I could absolutely do that job but no one would give me the chance right now because I'm not experienced enough. I would also look up towards bigger jobs and say I don't actually want those jobs. I don't. I don't want to play politics. I don't want to be getting buy in as a job. I want to be doing work that matters to me.
I just wouldn't go back. The lack of freedom, the structure, the arbitrary working hours, the fact that you can't start at 10 or 11am if you want to and then 8am the next day I hate that. I hate that I have to ask someone permission to be able to have a break and go on holiday.
I'm not going to abuse the system, right? But sometimes I might want four weeks off here, two days off here. That's life, and that shifted in me as well. That I shifted from being the corporate girl who was wanting to become a human resources director her whole career, university studies, her whole ten year, decade long career, to an entrepreneur, an identity.
And because of the frustration I was feeling, and I was seeing so much potential in these people I was working with, I started coaching some of my clients on how to start their own side hustles. And it was like, I was just so energized. Just so energized. I love the idea of these people who are working smart, goal getting, working hard anyway, but doing it for themselves and creating a life on their own terms, creating their own business and own source of revenue that they could depend upon,
that allowed them to make corporate optional. I just, it just lit me up. So I started doing that in the background as well, and I was like, okay, there's an energy shift in here. And linked to that, I started feeling immense resistance around content creation. And at the end of the day, Badass Careers, because the courses are built, and the funnels are in place it's a content marketing business now, essentially, because I'm not coaching over there.
And already that not wanting to coach over there anymore. Very interesting piece of information. Like moving towards self study courses, right? But essentially it's like a content marketing business, so I need to create content to get traffic into my funnel so that people buy my self study courses.
And what was happening is that I started to feel immense resistance around filming content. And there was a voice inside of me that said I just don't want to talk about resumes anymore.
And it's a shame, right? Because if I had kept speaking about resumes for five more years who knows? Badass Careers has so much potential. It can make great money with very little effort. There are actually a lot of options, which I'll just speak about soon. I could have done a lot.
Yeah, I could've hired a team of creators to take over. I could've done a lot with Badass Creators. I could've done a lot with it. But, there was this sort of resistance and boredom with the subject matter. I stopped caring about it. And that's not me. I care a lot. So I cared a lot about the outcome for people.
I wanted that so badly for them, to love what they were doing and the fulfillment and stuff. But the same old chat around networking on LinkedIn. and resume taglines like it just And then the content that i'd really love to be speaking about which is around purpose and strengths and that kind of stuff You know didn't perform as well for me because I have a very split audience around lots of different topics And most of the topics have been around job search and resumes and branding.
So all this to say like resistance around content creation. And my whole thing, like I haven't come this far and worked this damn hard to live a life, doesn't feel very intentionally designed. And I am absolutely loving what I do 90 percent of the time. Like I have those standards now because I felt it.
I know it's possible and I will not. step back from that, and I will not do something to do it, and I will not keep doing something because of the sunk cost, that it's what I've always done, and it's what could work, and it's what's been done before.
The Decision to Close Badass Careers
And, when I'm thinking about, let's talk about that life design, when I'm thinking about my dream life, and what I want life to look like right now, I work less, right? Already, my husband took a whole year off work to be the primary caregiver for our baby. And I'm obviously working from home and able to spend lots of time with her as well, which has been wonderful.
And when he goes back to work, it's probably only going to be part time. Maybe four days a week. And even though that she'll be in daycare, it allows her to be in daycare that much less. And it also allows him to have that day off for himself and to recharge, that kind of thing. And I want the same, I want to be able to work less. And so if I have less time, I have less focus and less energy to put into my businesses.
Okay. So even though we can scale our businesses to require less time from us, at the end of the day. There is a minimum amount of, client work, content, all of that good stuff, right? And so I needed to think very carefully about how much time I have and I'm willing to work, which is a lot less than I've done previously, and how I wanted to be spending that time.
If I just had 30 hours a week, how would I fill that time? I could have hired a team of content creators for Badass Careers. If I didn't like creating the content anymore, I could have hired a team of content creators who talk about resumes, and train them up, and it could have been, great. I could have hired other career coaches who had both a coaching service and content creation part of their role.
I could have hired a team. Okay, but when I think about how I want to spend my time, I don't want to spend a big chunk of time hiring people, onboarding people, training people, coaching people, managing people, performance management for the one who's not performing over there or that talented person was amazing but they've just handed in their resignation, here we go again.
I've done it before, I do not want a big team. I do I've had a team of eight before at Badass Careers. And very strategically and intentionally, I have unwound from that teen model, and now I'm down to three, and I'm so much happier. Okay? I do not want a big teen. It's not where I'm going.
It's not how I want to spend my time. I love developing people. I love growing people. But I don't like the proportion of time it's, it I love that, but I love researching and writing content I care about more. I love coaching people, my clients, more, right? So it's you can do it all, but just because you can doesn't mean you should.
I didn't want that. So it helped me think, okay, how do I want to be spending my time and what kind of proportion, and if I just had five hours per day to work on my business, and I know now what those revenue generating activities mean and what they look like, where do I prioritize my time? And I want to spend more time learning, refining, upskilling, and creating great content.
And I also love, after 10 years of learning and development and leadership development I create incredible learning experiences. Building Empire Era, which is our group coaching program for Badass Empires, this is a masterpiece. It is the work of my lifetime. The trainings, the visuals, the workbooks, the activities, like every module is just like holy shit like this could be a course in and of itself like it is everything that I wanted to create and building that and creating that has been so meaningful to me and now that it's built
I can let people enjoy it and I can fill the seats right and I can work with my people and so I want to focus on the stuff that I love doing. And. My empire era students know this. I've tried many different things and failed many times over the years with badass careers. And what the harshest lesson that I've ever learned is that when you start splitting focus in your business, when you start having multiple funnels and multiple products and multiple audiences and multiple messages going out, your sales tank.
And I believe. That the fastest way to your first 100K and million and beyond is focus. I would rather someone get excellent and master entrepreneurship to the point where they can scale one incredible offer that's two grand to their first 100K than the next 500K before even thinking about adding complexity.
Into their business model. The most complex, advanced business model, I think that you should have, is one scalable, group coaching, or community based, but scalable, valuable experience, course coaching experience. And you can have one premium fuck off money offer that is more time intensive for you, but it's worth it because the money is incredible.
So that's done with you, done for you, could be private coaching, could be done for you, builds, it could be consulting, working with corporates, whatever. And then you might want to have a downsell, so like a sort of introductory self study course or something like that, okay? And that is that's it. And if I'm not focused on doing that for badass empires, it's not going to reach its potential.
And it has immense potential because it is an incredible community with an incredible offer and I could scale this thing to the moon. And if my focus is split across badass empires, that's a massive opportunity cost. It's an opportunity cost for the business that's pulling at my heartstrings.
That's more aligned to my purpose. I want to help talented, hardworking people who have empathy and who care and who can't not care about what they do. They care so much about what they do and they want to make an impact and they want to contribute. I want to help those people to build a freedom based business where they have more flexibility and make like silly money.
Thanks to it. Their impact is so big that their in that their income is so big as well. And it's that's where I'm headed. That's where my emotions are leading me. I'm feeling frustrated and jaded by how hard it is to achieve that state of freedom and incredible money in the corporate world.
And I'm not something I'm not some And I'm not someone who can do things averagely. I'm just not that person. I've always been that person who's Rosie, L'Oreal, you care too much. You're working too much. Just do 80 percent. Just do it just to be good enough. Just, I can't.
I want to do good work. I really care. I care about my reputation, I care about my, I've got standards for myself. It's, no one's even if no one's asking it of me, I have standards for myself. And if I'm going to do something, I want to do it well. And I don't like the idea of half assing badass careers just to keep the doors open.
And it doesn't mean that there's anything wrong with careers, that there's any it's me. I've shifted, I've changed, and I have a different vision now. For my life, for my business, for what I want to be working on and where I want to spend my time. And it has helped that Badass Empires has shown so much potential and hunger from the get go.
Future Plans and Exciting New Ventures
I launched Badass Empires in 2024 and it made more money than Badass Careers, which was a business that was five years old. And to be fair. I was, like, I basically didn't touch badass careers in 2024, to be honest. I created some content at the start of the year and then my team were, like, reposting and stuff.
So it definitely wasn't the full potential of badass careers, right? But badass empires is also, I know it's going to work. And I know it's going to work because it's the exact same skill set that made Badass careers work, and this is why we do what we do, and we do it the way that we do it. You build a personal brand, you make great content, people trust you, and they want to work with you to get the fastest premium results.
They want to get the personalized, tailored results, they want to have the sounding board, the accountability, they want to get the best possible results in the shortest amount of time. And that's why in Badass Empires, it's like, in six months, people can learn what took me five years to figure out.
You help people supercharge that process, whereas I don't think I would be able to share that amount of free content to explain the whole s Like, it would take me years, probably, posting free content online to even really Be able to explain the full Extent to which you need to level up your mindset and identity to become an entrepreneur Whereas that I can tackle that in a two hour workshop with an empire era, right?
so it's like It's the same model and I know it's gonna work and there was a part of me that because I have adhd and because I went from not even french to badass careers like I was doubting myself because I had options right and I was like, are you being? Are you giving up just as it's getting good?
Are you sabotaging yourself? Is this coming from the right place? And this is another big skill. I taught it to thousands of people for their career. And now I do it in their business. This is where it's really important to anchor back into who am I today? How are my values? How am I strengths?
Where, my biggest skillset now isn't my HR skillset. And that's confronting for me. It's entrepreneurship. It's this. These things change, so you need to be able to update the inputs that go into your life purpose. That go into your business purpose, that go into your career purpose.
And when you can, that's how you can decide whether or not this decision is truly yours and it's coming from the right place. Because if it's coming from the inside out and it's linked to your vision for your life and therefore your purpose, you know it's coming from the right place. I went through my own process to check because I had several options, right?
So option number one, I've mentioned, I could have hired it out. Like I could have hired out the role of content creation. Stan store does this, like Stan stores that platform that allows you to put like a really Quite complex, like Lincoln Bio site on your on your Instagram profile or whatever. And it's really good for like people selling like digital products and that kind of stuff.
It's not really my business model, so I wouldn't necessarily recommend it. I also think stands to. It promises that the other is like all in one and then, it's plus 99 for email, plus this, plus that. It becomes incredibly expensive compared to more adapted solutions for coaching businesses.
But it's pretty cool for what it is and for the right person. StamStore, it's a cool link and buy your product. It's a cool sort of like shop front for creators. It's a great option for the people that it suits. Anyway, the face of Stan's store is not the founder of Stan's store.
If you go on the Stan's store social media account, You'll see this girl that's been in the company for years. She's probably really well compensated and stuff, but she's an employee of Stan's Store. She's not the founder, she's not the CEO, she has no as far as I'm aware, she has no shares in the business.
She is essentially a marketing employee. And yet she creates she's like Gen Z and cute and cool, and she creates all of the content for Stan's Store. So they have a face of the brand and now I've seen people do this in the career space before like work at daily For example career contessa, for example The founder starts phasing out and their team of content creators takes over and eventually it's about you're selling like the badass careers movement and system and courses Backed by rosie, but it's like katie's the face of the brand or emily or like whatever.
So It's totally a possibility But again, values based decision making and how I wanted to spend my time. I'm not interested in spending a year headhunting, recruiting, training, transitioning my brand content wise. It's just, it doesn't light me up, the idea of that. The other option is to sell it. And I had a couple of conversations with business brokers and websites that specialize in personal brand and online businesses.
But the problem is because my last year of Badass Careers, 2024, I was pregnant. I was seven, eight to nine months pregnant. I had a baby. I had a newborn. I went to France for a few months. I launched Badass Empires, the podcast, the website, the community I hadn't enough on, as you can imagine.
And Badass Careers was like my last priority. I was really happy for it to be super supportive and still make hundreds of thousands of dollars incredibly passively, basically. However,
the valuation of your business is based on your last 12 months of revenue. And I know that this business does not have a potential, earning potential of 300 grand for example. It has an earning potential of millions, multi millions. And so they do a multiplier based on the last 12 months and I was just I know it's worth More than that, firstly, so it's true values not being reflected here.
And honestly, it feels like a bit of a disservice to my legacy, to my community, to my brand reputation. I don't want to just sell it and have strangers take over my handle in my community. Those people joined my community because they wanted to be there. And as much as it doesn't have to be like they wanted to be there for me but what I offered, for sure.
But, like It felt a little bit like a bait and switch to me, and I'm not saying that if you decide to sell your personal brand based business one day that's not a good idea totally possible, totally cool, but for me, it didn't feel quite right. Even though I could have got a lot of money hundreds of thousands of dollars in valuations multiple hundreds of thousands of dollars in valuations, it's Not really worth it to me, and I say that from a very privileged position where I have complete faith in my ability to make a lot more money than that by just going all in on badass empires and following my purpose.
Because that's what we do best around here. Super privileged, but I didn't really want to sell it. And I also didn't want to go through the process of pulling out the, I know it sounds so lazy, but honestly, just the idea of it, just for my little squirrel ADHD brain that is allergic to admin, pulling out the finances, getting the documentation together, going through the whole process, going through the negotiations, going through the contracts of course I would have hired a broker.
And you can get some really there's really cool websites now that do it for a really low fee, and they do all the work for you it's really cool, but I just honestly couldn't be bothered to, I'm like, I just don't want to, both for a values reason, and again, I just, what's the opportunity cost?
If my time and my team's time, if we spend a hundred hours on that, imagine if we had spent a hundred hours creating incredible content for badass end buyers, could I have made that amount of money? Maybe. And pulling off an awesome launch? Maybe. Who knows? It just didn't feel worth it to me.
And there are many other options floating around at the end of the day, but the one I landed on and the one that feels most aligned and truest to me is To close it and trust that the next thing will work out. And that it always does with this skill set. And if anything majorly surprising and crazy happens, like Instagram blows up to be fair then I've got my email list and you prepare for things like that.
But I can go again. I can go again. I know I can. This skill set is timeless. Because it's the skill set around creating an audience, creating a community, building trust, and developing incredible learning experiences that solve people's problems. So I know that I can go again.
And with all that said and done, R. I. P. Badass Careers. But here we are. End of an era. And on to the next one, which is my empire era. Wink. Excuse the pun. But it really is. And I cannot wait, I cannot wait to help that kind of person achieve the freedom and flexibility and money and options in life like I have.
Because there's nothing special about me, except having those existing qualities of just being a hard working, corporate kind of professional. So why not bring those skills over, and do something incredible. And make the impact that you shape out and you design and you carve out. I just think that's so exciting I'm so energized by this, and I've got my spark back.
And it doesn't feel like a have to, it feels like a really want to. And I want to go all in for that person, and I want to go all in for me too.
Conclusion and Call to Action
So there we have it. I would love to hear your thoughts. I would love to hear from you. If this has sparked any kind of thought process or surprise or reaction in your mind, come and send me a DM over at badassempires underscore.
And we're about to open, for the first time in six months, the doors to Empire Era. So if you want to grab Your spot on the waitlist to be in the know, the people on the waitlist will get a very special offer that the general launch, the general population will not be privy to. So I would definitely recommend hopping on that, because we're about to go all in.
It's gonna be amazing. Until the next episode, badass, reign on, keep building that empire of yours, you've got this. And we will talk very soon. Bye!
