Hey badass, so I'm going to be honest, I know that talking about emails and building your email list is not the sexiest topic. I know that it's definitely not as sexy as content and strategy and really fun things around algorithms and audience members and clients and sales and offer design in comparison, email marketing, email lists, it can feel a little bit stale, a little bit boring.
I get it, however, it’s a really important asset to build in your business for so many reasons. Firstly, we don't own our social media accounts. I have 200, 000 followers for badass careers on Instagram. But if Instagram decided to disappear overnight, accidentally delete my account overnight, get rid of me.
In some way, if I got hacked, if my account got stolen from me, how would I get in touch with my humans, with my people, with the people who care about what I do? I've got their email addresses, or at least I've got tens of thousands of their email addresses. And that's my business asset that I own and the information and data that I own and I can take it with me.
[00:01:58] Why Email Marketing Matters
It is so important to build up your very own email list. It's also a really important strategy because the open rates and emails are much higher than the engagement rates in social media. And what I mean by that is that though you'll have fewer people on your email list than you will followers on social media, they're going to be your hard cores.
They're going to be the people who want to hear from you and care about what you do. And so if you do this well, if you treat them well, They're going to be more likely to open communications from you and engage with those communications via the email inbox. And it's just that much more personal, right?
You're actually contacting them directly in their email inbox, rather than that kind of mass communication approach on social. So all of this to say. Email actually plays a really important role in your business and it really bridges the gap between sort of superficial Anonymous followers and audience members semi being interested in what you do Often when you have someone's email address, it's because they've taken the next step.
They've taken the time to Sign up to a newsletter or to download a PDF or to engage in some kind of lead magnet of yours. And so it really is important that once you have that information and you have that email, you do something good with it. You do something interesting with it.
[00:03:19] Creating an Effective Welcome Sequence
And so that's why today, we're going to talk about one of the most important tools in your email marketing ecosystem, which is your welcome sequence.
Now this is fully automated. And you build it once you build it right. And it works for you. Every single time someone signs up to something and gives you their name and the email address, you can walk them through almost like an onboarding process and really get them bored into who you are, what you do, who you're here for, and how you can help them.
And it's a really powerful tool. In your sales machine, it's something that can be nurturing and working for you behind the scenes while you're focused on things like content and clients. And I love being able to batch work in my business. I love being able to sit down and batch out. A whole series of emails that people will receive once a week for say 10 weeks without me ever having to do that work again.
And it means that they're being looked after and they're being spoken to by me. And I'm not only contacting my humans when I need to sell them something, right? Because that's not going to be a very fun time for them. There's also the concept of different buying profiles. So some people need to follow you for ages and have lots of information and really learn about what you do and understand from an educational point of view, you need to walk them through the mindset shifts that they need to have and the myths that they need to stop believing and the convictions that you hold true and the values that you hold You share and so they need time and for that relationship to grow before they are ready to make an empowered purchasing decision as to whether or not your offer is for them.
Other people, they'll come into your audience, they'll find you and they'll be in your DM saying, Hey, how can I work with you? Here are my credit card details. But other people, a lot of people need more time. And so this nurture sequence is automated. Welcome sequence that everyone goes through. It's a really nice way to be able to build up that relationship and that trust with this person and really help them to understand what your world is all about and why they should care.
It's also really cool for you as the CEO to not be at the mercy of social media algorithms. It's a direct line into someone's inbox. It's something, it's a responsibility actually that you should take quite seriously. So the welcome sequence, we're going to talk about a kind of minimum viable product, a kind of beginner's welcome sequence that you can implement in your business today, that will start doing some of this really important groundwork for you and building up that nurturing that no and trust and allow those relationships to be formed.
In a fully automated way. So you're not doing any heavy lifting at all. It's all happening automatically for you in the background, just to give you a little bit of a sneak peek behind the scenes of badass careers. So this is an area of my business that I neglected for quite a while. And. It was only in my fourth year of business that I started to really build this out beyond this kind of, eight email sequence that I had in place, and we've actually built it out now so that there are 50 emails in the sequence, so it means that once I sign up to something of mine, they will go on a journey for a whole year in terms of Email marketing and nurturing so it's just been built out over time when I've had a content piece that performs Well, or when I've had a really interesting conversation with a client sometimes I'm like hey that would make a really great email that I'd like everyone in my community to Understand this principle or this value or this way of thinking And I will put it in the email sequence and eventually over time, you can actually build it out so that you have this really long term relationship nurturing system, which is amazing as well.
So that's something you can build up towards over time. But for now, let's get a really solid welcome email sequence in place for you. That is going to look after people for a couple of months. So I'm going to share with you a little bit about the kinds of emails we use over at Badass Careers.
And at Badass Careers we have about 30, 000 email subscribers at the moment. And I clean that list regularly. So I'm Always clearing out dead subscribers. Not literally dead. I don't know, but they might be, but they're not opening my emails, but I don't know if that's the reason. But no, like actual, unengaged, let's say email subscribers.
So people who aren't opening my emails, I'm cleaning it out regularly. And we have open rates now of 50 to 65 percent on a lot of these emails. And for context industry standard, a good open rate Is about 20 percent 20 to 30 percent would be really solid. So it's something that's working for us.
I'll share a little bit about, some lessons and some strategies behind that. And we'll really talk about, firstly, how you can leverage this concept from psychology and from research around the subject. Stages of awareness and brown marketing psychology. We'll talk about how you can leverage the stages of awareness to turn these subscribers into clients via your email sequence.
We'll talk about the best timing for your email sequence, what to include in each email, more or less, how to get people to open the email. So some winning subject lines, and I will teach you what to look for in your analytics to optimize your sequence. When you start getting that juicy, juicy data flowing in.
So some groundwork understanding around marketing psychology before we get into the actual strategy.
[00:08:51] Stages of Awareness in Marketing
And I want to walk you through a concept called the stages of awareness, which is a kind of marketing term anchored in marketing and sales psychology. And it was created by Eugene Swartz in breakthrough advertising.
And it essentially explains the phases that someone goes through before they make a purchasing decision. So there are various stages of awareness on their Consumer journey, let's say until they make that decision. Yes, I'm in. I want to buy from you. And, we talk a lot about building no and trust in order to have that same effect, right?
They've got to know about you. So they've got to be able to find you. They've got to like you and what you do. And they've got to be able to trust you before they'll say, Hey, this is the coach. This is the mentor. This is the course creator for me. So it's the same kind of concept. So we're really getting deeper into the funnel here with your email marketing in terms of behavioral psychology, moving people from problem awareness to, Hey, I've got the solution for you.
Okay. So at the top of your funnel, you're getting people to know you, you're getting people to like you, and you're getting people to trust you a little bit through your content. Although they'll have to consume quite a lot of content to achieve that effect. Your email marketing allows you to rapidly build that trust and walk them through the stages of awareness faster in parallel with your content.
So let's walk through what the stages actually are and I want you to keep them in mind as we talk about the email sequence for the rest of this episode. So stage one is unaware. This is when your lead, which is someone who might potentially purchase from you, they've obviously come into your world. They are aligned in some way.
Maybe they've signed up to a freebie of yours. They are now a lead. They're not just a random stranger on the internet. That's someone who's interested in what you do. So your lead is unaware. They have no knowledge that they necessarily have a problem and they definitely aren't considering solutions. So this is the first step.
This is often when people say, Hey, when I found badass careers, I didn't even know that career coaching was a thing. And I didn't even know that I didn't truly understand what I wanted to do in my career. I was just following the status quo. Taking opportunities that popped up along the way. I thought I was doing fine, but I didn't even know I had a problem with my career clarity.
I didn't even know that I had a career purpose, let alone that I didn't know what it was. So it's that kind of entry level. So you peak the curiosity they've come into your world, but they don't necessarily understand that they have a problem yet. So your role here. As their mentor, as their coach, is to educate them and enlighten them towards their problem and their pain point.
Because there'll be something that is blocking them in life, something that they're frustrated with in life, something that isn't working out for them a hundred percent, but they don't necessarily understand why. So that's step one. The second step. Of awareness, the second level of awareness, let's say, is that they become problem aware.
So your lead knows that they have a problem, but they don't realize that there's a solution. This next step might be, hey, I know that I'm miserable in my career, and I know it's because I'm working in a job that I'm not into anymore, maybe I never really was into it, I don't enjoy what I do, and so I know that I don't know what I want to do, but they, again, they don't realize that there's a solution towards this.
So they might think, Oh everyone hates their job. They might think everyone's feeling lost. We're all figuring it out. They don't realize that there is, for example, a career coach who can help them find their career purpose, right? So your job here is to let people know that there are solutions and you're creating content that answers the questions that they're searching for answers for.
Cause at this point, they're actively searching for things like. I hate my job. I don't know what I want to do in my career. I've been working in law for five years and I don't want to do this anymore. Or like what other career options are there with a law degree? Things like that. Okay. The next stage of awareness is they become solution aware.
So this is when your lead knows the result that they want, but they aren't necessarily aware that you And your offer can solve it for them. So they understand that there is at the stage, for example, a concept of career purpose and career clarity, and that people are working with coaches to understand what their career vision is.
But they aren't necessarily aware that you do it and that you can do it in a way that solves their specific problem and that you are an authority in that and so on and so forth. So this is where your job is to provide education and social proof. That what you offer gets results for their particular problem.
And honestly, even just the fact that your offer exists because so many people just don't talk about what they do and how they help people enough. They feel very safe playing in education and content and tips and very unsafe talking about. Here's what I do. And this owning the fact that your methodology, 100 percent gets results.
Okay. The next stage of awareness is becoming product aware. So this is when your lead knows that there are specific solutions to their problem, including your offer your services. So you are one option on the table amongst many, and your job is to let them know how your offer is different from the others, what makes it special and that it will work for their unique needs.
Needs. Now, what you'll find across your ideal clients is that a lot of them share a lot of themes and patterns and behaviors, but you have to remember that every person sees themselves as so different and so unique and often the only one really struggling with this. And it surprises them when they meet other people who feel and think exactly the same way.
So it is surprising to them when you can speak to them in a way that shows them, Hey, I get it. I understand where you are. These are the words that I would use to describe your specific situation right now. And that's exactly why I designed this offer. It helps to walk you through phase one, two, and three, which helps you to achieve this result, which I know is the true result that you want.
And so it's really been able to communicate that. The fifth stage of awareness is the most aware stage and that's when your lead knows that your solution will work for them and they just need to know how to take action. So this is where your job is to give them that final push to hop off the fence.
They may need incentives Or they may need for any final questions to be answered or any final objections to be dismantled excuses that they're making for themselves to help them see a different way of looking at it, whatever that is, but it allows you to remove those barriers from the purchasing decision.
Okay. And so what you're going to do with your welcome sequence. Both directly and indirectly is take your subscribers along the stages of their awareness journey to increase your chances of them turning into paying clients, but also to help them realize what you do, how you can help them and connect their problems to a solution.
So all the way from potentially not knowing that they have a problem at all to, hey, you've got this problem, you do. There are solutions out there, here's mine and here's why it will work amazingly for you. Okay. So keep that in mind as we walk through the mechanics of a good welcome sequence.
[00:16:19] Structuring Your Welcome Email Sequence
Now to keep it simple, we're going to talk about someone starting out in business and we're going to break down a seven part email welcome sequence. It's a great place to start and you can always extend it out in the future if you have more to say. So we'll talk about the purpose of each of the seven emails so that you can draft your own and the kind of information context value that you may find inside.
Now, in terms of the frequency, what will typically happen is that they'll receive the first email immediately. Because that's the email usually delivering the freebie or whatever they opted into. So they have usually given you their email address in exchange for some kind of prize. It might be a PDF, it might be registration to a mini course, it might be sign up for my bank of 50 Instagram hooks, like whatever it is.
There's a reason usually that they have opted into your email list. And so the first email will be very much immediate and delivering on the promise of that. And then the next email, which is essentially welcoming them to your community. I would also typically send that on the first day. So the first day they might get the two emails, firstly, delivering what they came for.
And secondly, The general welcome email. And then from that point, I typically like to email people once per week. I find it a sweet spot. It's not too infrequent. It's not too frequent, but again, it will depend on your personal brand. It will depend on your email style and it will depend on your strategy, but I personally do once per week.
Now, if you take the time to write a really good email, Juicy like three thousand word behind the scenes CEO strategy newsletter, and it's once a month Amazing do that because proportionate to the value that makes complete sense for other businesses They may want to send quick fire emails with quick quotes or tips or tactics or things to implement Three times a week because it's about a habit building kind of business again It will depend on your strategy, but do it In general, once a week is a nice sweet spot from there.
So email one is going to be the email delivering your freebie delivering the promise okay, and you want to make sure when you do this that You get to the point very quickly and The link or the button to grab what they came for Is right there close to the top so they don't feel like they have to work hard for it.
They don't feel like They have been tricked in any way but then once you've made that clear and Given that to them directly you could build out a little bit more around the importance of this topic why it's so important To work on this thing and the big picture scheme of things and why it's so important that they get started on this work.
It can be very celebratory in nature saying, yeah, go you positioning yourself as the person that, you want them to win your rooting for them. You're so happy for them and that this is really important work to do and why, and really getting across the message. I know that because you have.
Grabbed this freebie. You've downloaded this cheat sheet. You've opted into this mini course, whatever. I know that you're this kind of person and you might feel like you are here, giving a little bit of that empathy, a little bit of that insight and This is so important because we want to take you here and talk about the sort of promised land and This is the first step on that journey So really anchoring in where this freebie sits in the journey that they are on and that makes them feel like hey They get it.
They know who I am. They know what I want and I see Where this piece of information that I've just captured Sits in the big picture in terms of what's possible for me what I can achieve. Okay, so So that's email one, pretty simple. Email two is that welcome email. It's that welcome to the club. Welcome to the crew.
Welcome to our community. And this is where you say, Hey, congrats, you're one of us. And in this community, this is what we believe. This is what we talk about. And this is what we achieve together. I'm going to give you the example of one of my clients who helps people to learn faster. It's that skill of meta learning and being able to read faster, memorize better, and just essentially hack learning so that you can learn more.
So she might say something like, around here we believe that you can learn it all. You can learn everything that you want to learn in life. Most people say, I don't have the time to learn guitar. I don't have the time to learn another language. But when you implement our strategies, you can prioritize the things you really do want to learn and make it happen, right?
So we believe in this. We reject the status quo that And instead we're doing this for my other client around open relationships. It might be, we believe that monogamy isn't the only path to relationship joy. Okay. So really getting those beliefs out there. This is what we talk about. So speaking about, what do you talk about and what's the benefit of that?
So for example, In this community, we talk about one, two, three, four, five, and one of those points might be, we talk about learning hacks to save time and achieve incredible results with less of the burnout. Not just what you talk about, but the benefit of that topic. And together, We become what do you achieve together?
And you really illustrate here the ultimate outcome of being part of this community. If it were badass careers, for example, the ultimate outcome is that you have a badass career. You have a career that you love. You have the career that reaches that ultimate height of career, happiness, career fulfillment.
It's well paid. It's meaningful. It's purposeful. You've got balance. You're passionate about what you're doing. You're proud of your work. It's that career really where you feel like you have it all. It's super values aligned and you love your work. Okay. So the big goal of your movement, essentially, you're enrolling them into the movement.
Now for email three, I really recommend That'd be the moment where you start to share your story. Who are you? How did you get to where you are today? Why do you care about this topic? And often I like you as the founder, as a CEO to share a moment or share a story that illustrates why you care so much about this topic.
So one of my clients is a career coach and She was really positioning her story as an immigrant who moved to Canada and, her father who didn't speak English very well and was in this new country. She just watched him really struggle to land a job, faced a lot of discrimination, couldn't break through.
They were really broke and, She realized the importance of just being able to package yourself up and sell yourself in a way that's really going to get you results faster. She saw the pain and the frustration of staying unemployed for so long, and she made it her mission to get people jobs quickly and to make sure that they are landing the job.
Ideal jobs that are going to be so supportive of their dream lifestyle and really lucrative and yeah, great pay bumps, all of that good stuff as fast as possible. And so sharing that moment, that conviction, why it's so important to you is really personal. It's really memorable. Now, for me, I talked about a general story arc, which was essentially, how my career took me to Paris.
And I talk about how I came from. This family with very little income, very little money. I had no career role models all the way to, thanks to knowing what I wanted to do with my career. It completely changed my life. It elevated my earning potential. It took me to Paris. I had this incredible global career all around the globe.
It was fulfilling. It was well paid and it completely changed my life. And it was all about the power of having a bad ass career. It relates back to your story, your experience. It could be a moment in time, that light bulb moment where you realize that this was your thing. This was your mission. This is the impact that you wanted to help make on the world.
Or it could be a general story arc, how you were in point A, which is where your ideal client currently is and how you got to point B, essentially using the methodology that you talk about in your community. You want to mirror that you've been through something similar to them and you've overcome similar challenges or you've achieved something that they want.
Okay. And this is also somewhere that you can pop in a few fun facts about you that give that human Touch to your personal brand. So for me, I attach a photo of Bon, my cat, and I have people emailing back photos of their animals all around the world. It is super cute, but you can also talk about the things that you're into, the music you listen to, anything around personality quirks and that kind of thing.
It really humanizes. Your brand because at the end of the day there are thousands of career coaches we're all talking about the same topics more or less and people will want to align with you based on who you are and that they prefer you as their chosen creator as their chosen Brand on the topic and so these little things do help as well Email four.
I typically recommend sharing a really core conviction of yours. So this can be a very spicy or polarizing opinion. It can be a rejection of a commonly held belief or the typical way of doing things. And this is a really great way to build authority as an expert. So it helps you to stand out because you're really not rinsing and repeating what they've heard a thousand times before.
You're saying something different. For example, my meta learning client might say something like why learning is the number one skill that will transform your career. And so while other people are talking about all these other skills you need to have to succeed in your career, like communication, or knowing about AI, or like whatever it is, she's like, all of that be damned if you can't learn faster and harder than everyone else, right?
And a social media manager might have a core conviction like, Why I don't believe that virality going viral should be your goal. In fact, this is why you don't want to go viral and explain the reasoning and thinking behind that. A finance or investing coach might say something like, money won't solve all of your problems if you don't do this one thing first.
And then she goes on to speak about how understanding your values and knowing values align spending, at the end of the day, you can have more money, but if you aren't spending and saving in relation to your values, it will still feel like shit. So it's the big core conviction or belief that you carry that separates you and your voice from the others.
Email five. I typically recommend. Highlighting a story or a win that really illustrates the gap and the methodology that they can go on from point A to point B. Now this personal story can be yours or it can be that of a client. Ideally it's a client or even a friend who you've helped. They don't have to know that you've been coaching that friend for free or whatever.
It's about a story about a human being who has gone through certain steps that you walk people through in your paid offer and they had a result. Now, if you were talking about your own story, so let's go back to my meta learning client. She shared her professional story, how she was in this admin role.
She was underutilized, underemployed, stagnant, bored, absolutely hated her job. And she got obsessed with learning how to learn and she started becoming the super learner who was able to learn things very quickly, memorize information, retain information etc. And long story short, she ended up landing her dream creative role in visual journalism without having to go back to study because she learned about the topic, she developed portfolios etc.
And she was able to use it to make this insane career move. Transcribed It can also be, if you're someone who helps people to travel with children, it might be how you traveled all the way from Czech Republic to New Zealand with a six month old baby and talking about how that was possible, like point A, didn't think it was possible, thought I was homebound, thought that my travel life was over now that I had a baby, and then I had this incredible trip in New Zealand and here are the steps that I took, and that.
It's reflective of your methodology. So that's if it's coming from you, but even better if it can come from a client, like how Maria went from 10, 000 in debt to saving for her first home or how, whatever. So that point A to point B, but again, the gap is created, like you're currently here and you want to get here and these are the steps that this person took.
So something that helps you to illustrate that gap. Now, email six. We'll drop another core conviction or belief. These will happen more frequently up front, because we want people to be able to enroll in your mission, your values, your convictions, so that, again, the people who aren't with you can opt out and self select out, and the people who are vibing with you and are saying, yes, I believe that too, can stick around.
Because we want your audience to be so aligned and full of your people, your ideal client kind of avatars, right? But what's a little bit different with this one is that it's really good if it can help to counteract Someone's core objection of why it's not possible for me So i'll give you an example a finance coach an investing coach They may have an email here that says Building wealth is possible for anyone.
It's just a collection of learnable skills. And their core conviction is that you can learn to become wealthy. It's about having access to information and no matter your starting point, if you learn these skills, wealth creation is possible for you. That's great because it's a core conviction and belief of theirs and it helps to tackle the objection that someone might be thinking, which is I wasn't born wealthy.
I wasn't born into money and so I'm never going to get there. So this is a really nice way to tackle an objection or a limiting belief of your person. Email 7, this is the point in which I recommend you close out this initial email welcome sequence and you talk about next steps. And you essentially say, hey, I've had so much fun welcoming you into the community.
You've got a feel for our style, for our convictions, what we believe in, what we do around here. And I so want to keep you in this community and connect with you. So here are your options for next steps. Number one, make sure you keep following along on socials. I post, talk about your posting rhythm.
If you haven't already connected with me, send me a DM, all of that good stuff. Like you want to say, hey, there's this option for you, which is stick around on socials. And then option two is for those who want to go further. So for those of you who want to go further, I have my program, my offer, my service.
This is for you if you can relate to, call out their pain points where they are today, call out their vision where they want to get to. You can learn more here and that's where you will link to. It could be a sales page. It could be a sales video. It could be some kind of way to understand and learn more around your offer and how to work with you.
And that's the first time you officially speak about it. And so that's really nice and explicit and clear for them. Now from here. When and if you add to this email sequence, you can add all sorts of great email types, more core convictions and beliefs, more mindset shifts, more aha moments through incredible storytelling from both yourself and your clients, illustrating that gap between this is what it takes to go from where you are today to what you want.
There are so many ways to do it and what you can start doing from this point, because you've already explicitly mentioned your offer, you can start saying. P. S. If you want to go further, learn more about program name right here. And you can just explicitly mention it all the time, which is really nice.
From there on out. And that means by the time that they've received, 20, 40, 60 emails from you, of course, they've heard of your program. Okay. Your signature offer. That's a really great welcome email sequence for beginners.
[00:32:32] Crafting Engaging Email Content
Now, when it comes to the structure of these emails, how are you going to influence the open rates, the click through rates and make sure that they are well done?
Essentially, let me break it down quickly for you. The structure of a good email, you need to have a great subject line. The subject line is going to capture their attention. So they open the email in the first place. Sometimes, You're going to have to be a little bit, not clickbaity, but incite that curiosity, or whatever it is to encourage people to open it.
But you always want to make sure that even if you're building intrigue, you deliver. You don't just say, inside, here's my number one secret to success, and then you don't actually give it to them. You need to make sure that they are open. Opening it and then also you're backing it up with that value.
So some of the best subject lines that have gotten results over at badass careers are things like the best career advice I've ever had. I'm not ashamed. This made me who I am. Okay. That was about an element of my personal story. Fact checking this massive career misconception, putting a stop to unethical career advice.
Okay? So you can see that they're a bit emotive, there might be an opinion side of there. It elicits that intrigue, it elicits that curiosity. When they open the email, you want to be really focused on that opener, on that hook, and it wakes them up out of their trance and makes sure that they will keep reading your emails.
So some example hooks that work well over at Badass Careers might be something like, Hey Name, here's something I wish more people knew about when it comes to job interviews. Or hey, name, most people think that the most qualified candidates, aka the people with the most relevant experience in education, will get the role.
But after 14 years of recruitment and my time in Human Resources, I've seen hundreds of scenarios where I know that's not the case. Why? So it's like building in, starting to frame the context of the email and hook them in. Okay. Then of course you want to deliver the value. You want to give them the value bombs.
You want to make sure that they get what they came from. You want to highlight your expertise, your knowledge, and you want to do it in a way that often uses real life stories and examples and makes it really tangible for people. Okay. So you want to just not just spit out information and generic advice, but really make it yours and really tell it through your eyes and through the lens of you.
And then you always want to include some kind of action, a call to action. Now, sometimes the call to action will just be please email me back. I'm going to ask you a question. I'd love you to tell me about this. I'd love you to send me a DM I would love to start a conversation with you on this topic.
What are your career dreams? What's one thing you'd learning to help you unlock? Tell me what you do for work. So you want to make sure that you've got either an engagement call to action, so a conversation starter or a sales call to action, like driving them towards another freebie, driving them to a place where they can go further to learn more, or of course driving them towards your paid program.
So that's more or less the structure of a good email.
[00:35:30] Analyzing Email Performance
And then when it comes to your analytics, you want to start looking at these. As soon as you have at least 100 sins on each email in your welcome email sequence, because that's when the data will actually start to tell you something meaningful and statistically significant.
So you want to look for things like your open rate. So this is the number of people who receive an open your email and you want to aim for that 20 to 30 percent plus. Okay. So if you're not hitting the target, you need to change your subject line and you want to test out different subject lines. Okay.
You also want to be looking at your click through rate. So if you send an email and you specifically ask them to learn more about your offer or take a next step and Go somewhere or watch a video or listen to a podcast episode or whatever it is You want that click through rate to be about two percent At least, okay.
So for every hundred people who read the email, at least two of them have clipped and you're going to want to make sure that you're strategically placing those hyperlinks, those buttons, and giving people a lot of opportunity to increase that number and make sure the location of them. And the visual snappiness of them, the colors you use and the size you use and that kind of thing, while still looking sleek and classy and elegant, drive them and nudge them towards a click through behavior.
You also want to make sure that the language you use encourages the click through rate. You're very much describing the benefits of clicking through. It's very active language and it's very focused on what's in it for them. You also want to start looking at things eventually like your unsubscribe rate.
So you want this to be less than one to 2%. If it's higher than that on a specific email, it may mean that you really missed the mark or it's not resonating with people or it's off putting in some way, or it's just not what they're about in some ways. So you want to make sure that you're always self auditing that, because at some point they signed up for this list.
To get value, to get education, to achieve a result, to achieve some goals in life. And if your emails aren't moving them forward towards that, it can be very off putting. So you need to be. Very self aware when auditing. You use the data. You don't make emotionally driven decisions, but you try to understand what was it about that email that caused so many people to say, Hey, this person isn't for me.
This content isn't relevant to me or this content is hard to read or. You're emailing me too often, or you're being repetitive, or you're being boring, or you're not adding any value, so really try to understand from their perspective why they may have subscribed, okay? There will always be people that subscribe, and that's okay, that's what we want, because we want the aligned audience.
We want the people who aren't our people to go. But we also don't want the people who are our people to go. Just because they're not vibing with a particular email.
[00:38:25] Final Thoughts and Encouragement
Okay, so badass. I would love to help you out with your email sequence. I want you to get into action I want you to apply what you've learned today and get crafting your own automated welcome email sequence And if you send me a DM over on Instagram with one of your subject lines Along with some brief context on your email the point of it the value that you give in the email I will let you know if I think the subject line is attention grabbing enough And I will even edit it for you if it isn't.
Okay. So I'm going to give you really specific feedback on that. So no excuses, get mapping it out and building it out. You can honestly do this in a weekend and then it is done. And I can't wait to hear from you and we can have a chat about your subject lines. But until next week, keep building this empire of yours.
It feels so good on the other side, when you are living the dream, running your business, working from anywhere. Remember, hold that vision in mind. How would your life change if you were earning three times what you currently do? Complete location freedom, CEO of your own damn business. Remember how game changing, how life changing this can be for you.
And until next week, keep showing up for future you. And I'll chat to you in the very next episode. Bye. A shit ton of income. Crazy impact. A business that you adore. Just by listening to this episode, you are one step closer to your very own badass empire. Now I want to hear from you. Tag me Oh, and if you're the kind of badass who is willing to help us out big time and take a few minutes to rate and review this podcast, make sure you send us a screenshot of that review at hello at badass empires.
com so I can send you a juicy freebie to say thank you. Until next time, keep showing up for your future and we'll keep smashing goals in the next episode.
