Hey badass, let's talk about Money! I love talking about money, I love being transparent with money, I love sharing income and figures and revenue streams and all that good stuff. Why? Because this whole movement is around empowering people who have a freaking mission, who have the desire, To create a movement to be thought leaders in something to help people with something to become transformational coaches or Sell courses that help people get results in their lives Like this movement is around helping people to make an impact.
It's about this ripple effect of impact and When I think about the revenue I make and the money I make I'm so proud of it because every dollar Represents people doing work that they love increasing their self-awareness being happy in their careers, knowing who they are and what they want, pay raises.
Like when I think about the revenue I receive, It is so anchored in purpose. Anchored in doing good, and making an impact, and Helping thousands of people all round the world! And it is so so cool.
[00:00:59] Breaking the Money Fallacy
And it's important to me, that I share this with you because for so long we've had to accept this Fallacy that if you wanna do good in the world You need to be broke.
Your only options in life are working for a charity, or a not for profit, an association, and you are not going to get paid well because you want to do good things. And if you want to do good things, then you have to work for the moral booster it gives you, for the feeling it gives you, for knowing that you're helping the world, and that's how you get paid, and the money has to be secondary.
And if you want money, you're greedy, and you're selfish, and you shouldn't be in this industry. Or if you want to help people, then do cool things that are, creative, for example, teaching people how to paint or playful things around craft and around self expression and those kinds of things.
Again, starving artist fallacy. If you want to be able to have fun with your work, if you want to be able to do cool stuff sorry for you. You're going to have to earn money. Absolute pennies. And that has been this fallacy this rule that we've all kind of collectively agreed on and it sucks and it doesn't have to be the case, right?
And so when I'm over there living my purpose, helping people in their work, helping people to feel fulfilled and reach their potential and feel really good about what they do 40 hours a week through Badass Careers, and I make insane money from it, like money that I'm still shocked that I get to pay myself every year.
Money that I told myself, okay, maybe I'll be able to get this one day if I, bust ass and I reach the upper levels of a massive multinational and I'm working 60 hour weeks maybe one day I'll make this kind of money.
So being able to make that kind of money, And make an impact, and follow my purpose it feels so good, and so I want to be so open with you. about the ways you can make money.
[00:02:54] Building a Personal Brand
When you build up a personal brand, when you build a community around your mission, around your movement, around your topic, around your niche, I'm going to share like 10 with you, but you'll see that, the options are endless.
There are hundreds of ways to monetize that. And this is what's really cool. This is where the purpose and profit sweet spot comes together because we get to hack the system by taking it online. There are a lot of careers advisors, career coaches, for example, making 40, 50 grand a year because they're working in the career services department for universities. It's a very physical role. They work with students, they're getting paid a salary, or maybe there are local career coaches that work on word of mouth and they make enough to get by and they're all good. I'm not saying there's anything wrong with that, but when you step into the online space, it's not just the people in your township, in your community, in your local networks that are going to be interested in working with you.
You open yourself up to the world. In fact, you open yourself up to anyone on social media who's in your ideal client kind of demographic and speaks your language. And so it's through leveraging this unfair advantage, almost, of playing in the online space and building up this personal brand around your knowledge, around your expertise, that we're able to have it all.
We're able to have both, and there's a lot of talk about how you should post content, grow a personal brand, build an audience online so you can monetize that audience, but very few people go into how, so they'll mention some buzz words like digital products or affiliate marketing. And it's a bit overwhelming because you know that.
There are lots of different people out there making money in lots of different ways, but where do you start? What do you focus on? What's possible for you? There are going to be a lot of questions that come up.
[00:04:47] Monetizing Your Brand: Revenue Streams
I am going to walk you through 10 revenue streams that have come from building up my own personal brand based business.
In fact, I'm going to share with you really concrete examples from the three businesses that I have built up. So I have now built up three multiple six figure businesses, meaning that they have generated more than, 200, 000. in revenue each and you know with badass careers that it's a seven figure business.
So made multiple millions through badass careers So i've got the three businesses and i'll walk you through them very quickly as you can see They're all personal brand based businesses, but i'll be mentioning them very quickly as I give the examples. So to make sure that you have them in mind Firstly, I've got my personal YouTube channel, Not Even French.
Now, I don't do anything with Not Even French anymore. It's a passive income source for me. But this is a YouTube channel where I was speaking about French language and culture. And the goal was to help people moving to France, living in France, expatriates in France, to feel more integrated in their new country, to speak the language faster, to understand the French workplace.
Make France feel like home. So that was the core goal of that channel And I made well over 200k on this channel And it was something that I did as a side hustle on top of my corporate day job And honestly, I didn't have a very smart business model running behind it at all But it was really great for teaching me how to make money online, even though I was doing it mostly for fun It ended up being really lucrative.
So we've got not even French the youtube channel Then we've got badass careers, which is my career coaching business And Where I build a community around people who reject the status quo, that you have to hate what you do for a living and actually want to build a career that excites them and feels fulfilling and make them have this amazing feeling like, Hey, I actually love what I do.
My work feels like play. My work feels really fulfilling. I'm getting paid amazingly. And so it was a community around people who wanted badass careers. And then of course we have badass empires, which is where you are right now, which is. The business coaching, side hustle and business coaching kind of stream of the badass brand.
So three separate businesses that have each well exceeded the multiple six figure mark. Okay. Now, before I get into these revenue streams, can you see how much of an Asset you create when you build a personal brand. I have changed focus three times now and been able to build a successful business every single time because I have the skill sets that allow me to build a personal brand, build an audience around that.
Brand, generate trust and create things that change the world and people want to buy. And thanks to Not Even French, even though it's the business in which I made the least amount of money because I didn't have a strong business model behind it, it was the perfect training ground to teach me.
about this world and refine my skill set and that personal brand that has gone from French language and culture to career coach to business coach. I know that I can go anywhere with this skill set. I know that I can create. This movement around my purpose, wherever that takes me. And that was such a good feeling when Badass Careers, I'm still loving Badass Careers.
I'm still very connected to the mission of helping people to do work that they love. But I was being called in to Badass Empires because a lot of people were asking me how I had been running the successful online business for five years, following my purpose, making incredible money. And I realized that I deeply wanted to help people to do the same thing.
And so being able to shift and morph myself, but having that personal brand and that trust and that consistency built up over time, I have this inherent asset, I have this inherent revenue generator inside of me. Thanks to these experiences. So building a personal brand based business is incredible for that reason, because wherever you go, a people will follow and be, you've got the skillset to do it again and again.
So the first step, the prerequisite to all of this is to build a community around a really specific topic where you help people. You're so generous and you can start to be seen as an expert and authority. In that area and you get that loyalty and you build trust and you help human beings and you give a lot of value And being able to master that is step one and then we can talk about you know What are these revenue streams that are going to be going on that will be supportive of you in that mission and I love again Good people making incredible money because we want more good people With a big heart and doing things on purpose, we want them to make a lot of money because we want that incentive to be there so that more and more good people can do good work and make the impact that they were made to make.
So we love, as a community, we love learning about how we can make this money. We do not feel guilty about making money. We're so excited to make this money because money's just a tool and more money in the hands of good people, good things happen. Because they're obviously purpose driven, heart centered, wanting to do big things in the world for other people.
So let's make sure that money is flowing to these incredible humans, including me and including you. Okay jumping in.
[00:10:53] Exploring Passive Income
We'll start with some of the more low key revenue streams, like the things that are bringing me in the range of hundreds of dollars per month, and then we'll move towards the things that generate thousands of dollars per month.
So the more lucrative revenue streams towards the end. And let's kick off with ads. So on my YouTube channels, both Not Even French and Badass Careers, YouTube puts ads on those videos. So it's an ad program run by Google AdSense and you put ads before, during and after your videos and you get a cut of that revenue.
Essentially it's about 50%. So YouTube earns 50 percent of what advertisers are willing to pay to put those ads on your videos and then you get the other 50 percent and it's calculated using metrics. That are around things like cost per click and the likelihood that Your person and your audience and the demographic of people who watch your videos are going to buy the products and services that they're advertising It depends on your location.
It's a whole suite of complex Inputs to figure out how much you earn, but the average is about three dollars per every thousand views that you get on your YouTube channel.
Now again, it will depend on lots of things. So for example, on my Not Even French YouTube channel, I have a video that has more so an earning potential of around 18 for every thousand views because it's about my Paris apartment tour and on a Paris apartment tour you can put ads From major French luxury brands and higher ticket items and those kinds of things likewise on badass careers My earning potential per thousand views may be lower on a video about resumes compared to a video around tools that you can use in your job search because then Softwares and app developers pertaining to that kind of niche can put their products and services on your videos
What I really like about this revenue stream is that It is essentially passive income and that I was going to create these videos anyway So especially for badass careers Each video is essentially advertising my business and the products and services that I sell and make my core revenue off.
And in that way, I view it as YouTube almost paying me to advertise my business. So that's really cool. And it gets to a point where obviously you need hundreds of thousands of views to be able to ever think about just living off YouTube. So you don't view it in that way. I really view it as an extra revenue stream where I'm getting like in the hundreds or low thousands per month.
And that can pay for things like my video editor Or a suite of software tools that I use and so It's always nice to have that stream of income coming in I wouldn't necessarily rely on it But honestly i've had videos go viral on the not even french YouTube channel and i've had months where i've made like eight thousand dollars just from the google ad sense Revenue stream and that feels awesome.
That's really cool But again, my business doesn't break If it's more so 500 that month. So really viewing that as a bonus and. It's just a handy thing to have in place because in New Zealand, I don't get paid, for example, for the views on my reels. I know in the USA, you can get paid for reels that you create, and I know that some creators get paid for TikTok and things like that.
In New Zealand, we often don't have access to programs like this, so I'm YouTube on that front. My next revenue stream that I'm going to mention is highly related to my YouTube channel. In fact, it is directly related to my YouTube channel, the Not Even French one, and this comes from selling merch. So selling things like t shirts, mugs, cushions, tote bags, and I am not a designer, okay?
Some of these are so bad. And I basically created this shop front around the French culture with some French swear words on products and things like that. And I just honestly haven't had the time to take it down But I do get passive income in the hundreds of dollars every month from this and this is just from old videos that I have remember some of my videos over on not even french have millions of views and hundreds of thousands of views and That's the cool thing about youtube is that you create once and then You get traffic on Evergreen over and over again, even if you haven't updated your channel in a while.
And in the description of my videos, I have my link to my merch store. The cool thing about this merch store is that it's using print on demand, which is a category of dropshipping. Essentially how it works is that I've partnered with a website provider called Redbubble. And I will upload my designs on their products, so standardised t shirts, mugs, cushions, tote bags, whatever, stickers, all sorts of cool things.
And If you make a sale, they will print it, they will package it, they will send it to your customer, and they will take the payment from the customer, and then they pay you out a percentage, so a profit margin, essentially. For example, if I sell a t shirt for 25, I might get 7 from that t shirt. And obviously, The game here, if you were doing this full time, you'd want to make sure that you had a huge variety of products and you're driving traffic to it.
Again, for me, this is just a way passive income stream. I set up the shop once. I think I did it in a weekend. I've never updated it. There aren't any upfront costs. It was easy. No inventory. Okay. No products being purchased, nothing. And it's just something that kind of works away in the background for me.
And essentially I've built an audience around people who I know are Francophiles, who are into the French language and culture, and then being able to design some cool products for them. If you are a coach and you have, cool, like a specific saying or a specific tagline of your movement, you could You know, do the same thing with workbooks, with t shirts, with tote bags, with mugs, with pens, with whatever.
It's just an idea for a revenue stream. Again, you create it once and it ticks away in the background for you. Should you focus on this as a revenue stream? no, unless this is your main business, it's not worth the energy, but hey, it's another way again, to make money as a by product of your community.
[00:17:39] Affiliate Marketing and Brand Deals
The third revenue stream is affiliate marketing. And there are so many different affiliate marketing providers that you can partner with. I have experienced In using amazon affiliate links So this is where I would find products on amazon pertaining to things that my audience Are interested in or things that I recommend.
So for example for me, it might be french grammar books And I would recommend my favorite grammar books to learn french in the description of my youtube videos And if someone clicked on my link and then purchased that book, I would get a cut of the sale. Now the cool thing about amazon is that if they click on the link and they Don't purchase the book, but they're on amazon and now they're like, oh, that's right I needed to buy a new camera and they go and buy a camera In that session you get a cut of that sale.
So it can be really exciting if you do it again, it's not something I focused on. It's not something that I was really into But it gives me a wee bit of passive income. In fact, my payout method for my Amazon affiliate marketing is Amazon vouchers. And so I've chosen not to get money, but to get vouchers.
And it's quite cool having a gift card come through every month and I can buy something for myself or my business that was on my mind. And it's just a wee bonus. In terms of badass careers, I used different affiliate links with. Programs like Canva. So we were always building out resumes and LinkedIn banners and profile pictures for LinkedIn and things like that on Canva.
And because I was speaking about it all the time, I got an affiliate link with Canva and I was able to get a cut of the sale If they upgraded to the Canva Pro plan,
So again, I didn't have a huge focus here, but if you're recommending things naturally anyway, and you're starting to build up a community and an audience, why not make a couple of hundred extra bucks per month? And again, we'll pay for things like software programs for you.
Just decrease those running costs of your business, which will be really handy in the longterm. The fourth revenue stream that I have experience with are brand deals. Sponsorships. Working with companies, brands who essentially want to pay me to get in front of my audience because my audience is their ideal audience.
And over at Not Even French, this would be things like French language learning schools who sell tutoring and online courses to learn French or French language learning apps things like Duolingo, things like Babbel, and also things like Internet VPNs which allow you to watch TV from anywhere.
So this was really perfect for my global community because I was able to say, Hey, if you're a Francophile and you want to watch French TV, you can install this VPN and you can watch French using this VPN. really highly aligned brands and, things that I would recommend anyway. You're going to get contacted by, once you establish a personal brand, you'll be contacted by many different brands and sponsorship opportunities.
And you will say no to 99 percent of them. But once in a while a brand will come along and you're like, Hey, I actually use your stuff. Or, yeah, I love this brand. Or yeah, I love that experience using your app. Of course, I will absolutely recommend it. And I do naturally anyway. And so that can get really lucrative.
It actually helped me to make my first 100, 000 a year on Not Even French because I signed this 12 month contract with a language school. And the language school I literally had used to prepare for a big French language test that I was going for. And I knew them and I really liked them. And it was actually in contacting them about a separate sort of customer service query that I told them about my YouTube channel and we struck up a conversation and long story short, they became a really incredible sponsor for my channel.
And at some point, they were paying me like 5, 000. 8, 000 euros per video and I just had to mention them for two minutes at the start of my videos. Now I didn't really enjoy this longer term because people were getting a little bit frustrated in my community about my videos always being sponsored. And it is true with every sponsorship you take you do risk losing that.
trust a little bit and that your audience is oh she's monetizing us Not that there's anything wrong with monetizing your community and your audience, especially when you spend your entire focus and dedication of that work giving them amazing content for free there is a little bit of that perception of oh, she's selling us stuff now And I started to feel like I was selling other people's products all the time and a much smarter business model would have been to be selling my own products.
But anyway It is what it is. It happened. Now, I do still do brand deals on Badass Careers. Sometimes I will work with specific platforms or tools that I think genuinely do help job seekers, but it is few and far between because of that exact reason. I would much rather the focus be on The products I have developed to help job seekers and help people in their careers rather than try to sell someone else's stuff So that's a personal thing.
I also just don't like relying on them because some months you'll get 10 pitches for a brand deal Sometimes you can go six months without hearing anything even when you've got audiences of my size around the 200 000 mark They aren't as common as you might expect Especially depending on what the economy is doing.
Again, it's a bonus. It's something that I will say yes to if it's highly aligned. And it is nice when you have a chunk of a couple of thousand dollars come in by surprise. And you're able to put it towards something exciting in your business, like a project or, hire a consultant to do something that you've been thinking about for a while.
Like it is always nice when you get surprise cash coming in, of course.
[00:23:34] Consulting, Speaking Gigs, and Digital Products
The next revenue stream that I have experience with Is consulting and speaking gigs and I've smushed these together because they're usually for some kind of association, company, body, and so it's you going towards a company, let's say, almost like that B2B model.
and what this looked like on Not Even French, for example, was being asked to come in as a cultural expert. For a gaming company. So this was one of the gigs I had, they were developing this really cool game.
This is while I was over in Paris, it was a French based gaming company and they were developing like a big major, like name brand game, and it was going to be based in New Zealand. And so they bought me in as a New Zealand culture consultant so that they could develop their characters and have them say things and do things that New Zealanders would do, or they would be finding treasures in the game that were like Māori culture inspired.
So the Māori culture being our indigenous people in New Zealand. So that was super cool. And they found me through Not Even French because I did videos on French culture and also New Zealand culture as well. When it comes to Badass Careers, that was looking at, on Badass Careers, these kinds of gigs were things like running workshops on finding your purpose for big Fortune 500 companies.
I was a speaker, a panel speaker, for the Financial Diet on career success and finding a job. It's these kinds of gigs where you are getting paid to show up in As an expert or a consultant in some capacity and those offers come in here and there and If it's developing a workshop or a speaking gig and you're going to get several thousand dollars for it And you can pull it together relatively quickly.
Why not if it's Working as a consultant, how I did, in that cultural consulting capacity, what I would say is that you're still trading sort of time for money. Like I got paid an hourly rate and I wouldn't recommend that one quite as much. But anyway, that is a really interesting way to make some extra cash.
Again, I would not make my core business around that. It's a bonus. Unless it was your whole business model and you wanted to hustle for gigs and land gigs directly with corporates. Totally fair. But it's not something that I wanted to do. I always wanted to build an audience and a brand so that the sales came to me and I didn't have to go out seeking them, hustling them, cold emailing.
That's just not something that interests me. Another cool revenue stream are digital products. And digital products are usually, easy to pull together, low ticket products that you design once and you can sell again and again. Now, I didn't do this for Not Even French, but if I had, I would have created a guide for visiting Paris like a local, or maybe even, an ebook on something like, speaking French like a native, like street French 101 or something like that.
It could have actually brought in quite a lot of money for me if I had developed something on that side. when it comes to Badass Careers, my low ticket digital product is a 37 bundle of a resume and cover letter template, and this is such a great little money maker.
It makes me tens of thousands of dollars. Every single year and it's just something that I hardly ever promote. It's just sitting there on my website and passively. I have that kind of traffic and those eyeballs going on my website and people are picking them up. And it's really cool because again, you create it once and you're selling it in the background.
Now, I did not make this my core business, because it is very hard to make a really lucrative living off tiny income products like this. And you also don't want to go into them too soon, because it can really cheapen your brand. Especially if you want to be seen as a transformational coach that really takes, Someone from point A to point B And promising something as big as like I help you get a job That's so big and there's so much trust and there's so much authority in that.
So if you are selling these low key Easy kind of to pull together guides that are like 40 bucks or something. It's going to be really hard to be seen as That level of expert and mentor so I mean it's not impossible But this is why it's something that it took me years to introduce into my business model But it is a really great little income generator and again If I were still side hustling with not even french and it was something that I just wanted to make me You know ten thousand dollars twenty thousand dollars per year on top of my day job digital product all day Why not?
Okay, so that's a really cool option for you as well. Again, it will depend on the business model you're going for and where you're at in your entrepreneurial journey, but it's a great option.
Now, it's not necessarily a digital product. It can be a physical product. And I'm thinking about a book right here. This is a bonus one. I'm lumping it into this category, but I have also had major publishing houses, Reach out to me, think about things,
I'm talking about publishing houses like Penguin
and they have offered to help me write a book and get a book deal and It's never really aligned in terms of my business priorities and never really worked out in terms of the amount of time investment It would take for the payoff at all Even though it'd be something that'd be so cool to do it feels like at the stage of my business something that I Would do almost for my Ego versus building my core business and serving my clients right now So it's something that I would definitely consider in the future But again, that could be either a digital version of that an audiobook version of that or a physical product and it's at that cheaper sort of level in terms of doing the whole process book deal thing as well.
That's also the power of a personal brand. What you'll realize is that over time, so many different opportunities and revenue streams do open up and sometimes it can actually be hard to choose which one you want to go for or focus on.
[00:29:38] The Power of Digital Courses
Revenue stream number seven is probably my favorite for a lot of reasons, but it's not something that I would necessarily recommend starting with, but it's a great thing to work towards and that is digital courses.
Teaching people how to achieve something, step by step methodology, in a way that they can do it themselves. So they purchase the course, you've created it once, it's incredible, you're so proud of it. But once you've created it, it's pretty much done, unless you want to make any updates to it, and then people can buy it again and again and again.
And if I had made a digital course for Not Even French, I would probably, position it at that sort of two to four hundred euro mark, and it would be around setting Up a successful life in France as an expat. That could have been a really cool course idea or something like how to get into an English speaking master's program in France.
Do you see how there are more in depth topics that require a lot more explanation, a lot more self study, self coaching, step by step understanding compared to something like. Visit Paris like a local which would be the lower ticket digital product So that would have been something I could have done with not even french to make a lot more money via that youtube channel For badass careers, it's obviously my careers courses.
I've got things around badassing your brand So badass your brand is resume cover linkedin. I've got badass your linkedin I've got badass your interview. I've got badass your salary badass your vision. That's your career vision So I've got these self study digital courses. They are incredible In fact badass careers is a fully 100 percent now digital course Passive income business as I'm focusing on that on badass empires and the only reason I'm able to get there though is because my courses get results and I know they get results because it's an accumulation of thousands of hours and working with people all around the world and consolidating my methodology into something that people can follow by themselves.
They don't need me as their coach to get incredible results. And I know that this methodology works for a huge variety of people, industries, professions, and so on and so forth. And my courses get recommended and they, word of mouth spreads and all of that good stuff because they work and because they're so good.
And again, it's not something that is easy to do. You can't just necessarily develop a course. From scratch out of nowhere and expect it to take off and expect it to sell and it's all of the messaging around the course and the sales around the course that works well because i'm in the head of my ideal client and i'm in their head because I know them because i've worked with them because i've coached them because i've been there with them and so Although it's a really sexy Revenue stream in terms of wow, you create once and then it sells again and again really hard to do Unless you've been in the trenches doing the work and B, you need a big audience size.
The only reason I can make consistent like 20 to 40k months without any form of marketing campaign that's just evergreen now on Badass Careers, and then I can do launches and marketing campaigns on top of that, but the only reason that's happening for me is also because I have an audience of about 200, 000 people as well.
And the amount of traffic and eyeballs you need to make that kind of money through digital courses, and I'm selling like five courses, priced between 300 and 700. is huge. So it's also not something I would start with, but it is also something that you could integrate later on, which is a really attractive and exciting revenue stream.
[00:33:16] Private Coaching and Beyond
Now, revenue stream number eight is private coaching. So I have not done private one to one coaching in Badass Careers for many years. I did group coaching. I hired coaches. I worked with my team of coaches to coach people. But at the end there, I was only showing up in the career glow up once per month to have a chat and a sort of mentorship session with people.
And it was my coaches delivering the program. I had moved out of coaching entirely to have the time and space and energy to focus on building my team, building my business, building Badass Empires. But now I am private coaching over on Badass Empires. Now this has been such an incredible revenue stream for me.
I've made over 200 grand in the last six months just through my beta clients and my first private coaching clients. All the while building up my audience from scratch, my website, designing my group coaching course that is going to help me scale that impact and that income while pulling back on the coaching hours.
So private coaching is very intensive. It's very time intensive. I am easily spending 10 to 20 hours a week. Like I'm, I'm easily spending 10 to 20 hours per week in the service of my private clients at the moment, but I know it's going to be worth it because again, it's giving me the insight, the methodology, the practice to be able to make a group course that will work and get people insane results.
And it's got that cash coming in, that revenue coming in that will support me and my team while I pull back into the design and the build of my group coaching offer as well. Is it something that I'm going to be offering long term? No. Probably in a very small capacity for a very select few people that I'm going to partner with and work with just from a time perspective because I like to pretty much work part time now that I have a young baby and I want to really enjoy this phase of my life.
[00:35:17] Investing and Building Wealth
So it's definitely something that will be More and more rare as things go on and I focus on my group coaching program and masterminds and group experiences like that But for now, it is a wonderful revenue stream for me and it's been incredibly supportive for me Now revenue streams nine and ten are bonus revenue streams because i'm not necessarily directly Related to the revenue being generated in my business, but there's no way that I would be generating this money if it weren't for my business.
So the cool thing about building an empire in the way that we do it, your badass empire, is that we're building what's called a lifestyle business. And a lifestyle business is very different to, some kind of tech or app or software or something that you need to develop and get investors in and build a team around and run at a loss and lose a lot of money in the first five years until you make it.
Like it's not that kind of model. The goal isn't to scale it and sell it and make a million dollars, after 10 years of immense sacrifice. It's just not that kind of style of business. It's a business where it is something that is built around your purpose, feels really good to run, it's highly profitable, and it makes you a lot more money than you could make in corporate.
And I mean that proportionately. For example, just say you were making 100k in corporate. But you're working full time, maybe you'll be able to make 100k per year working 15 hours a week using this model. Or, maybe you want to work 40 50 hours a week and take this thing to the million dollars, or anywhere in between.
Or anywhere in between, okay? It doesn't have to be one or the other, I'm just saying it has the potential to out earn corporate. And because it is so highly profitable, and works for your lifestyle, what you can do is you can take that profit and invest it elsewhere so that you can take the pressure off your business.
Because when you're investing your money and you've got external revenue streams now starting to work for you, over time you can make your work optional and then you can show up in your business from a place of play and fun and service and not even worry about the money. And ironically you'll probably be making a shit ton of money by that point.
But that's like the end game where. It doesn't always rely solely on you and solely on your business. And so thanks to the insane profit margins that I am able to make in my business, I have purchased a rental property. It's my dream beach home and we Airbnb it so that we can Go up there and spend time up there whenever we want to but it is seven hours from where we live and So we airbnb it when we're not there.
And so that's rental income coming in. Thanks to my business So I would have never been able to purchase this property. It was 1. 2 million dollars On top of, already our expensive home in the city in New Zealand. New Zealand house prices are crazy. I would have never been able to purchase this home on top of already our existing home if it weren't for my business, like hands down, not possible.
And thanks to that, we've got that rental income coming in as well. And in addition, I've got things like term deposits and savings that are generating interest compounding interest So that's revenue stream number 10 So number nine was the rental income and number 10 is the interest and dividends i'm getting from Investments shares term deposits all of that good stuff as well.
And again I would not have that amount of overflow, especially in such a high cost country to live in, like New Zealand, if I didn't have such a profitable, lucrative business. So those are two other revenue streams that are working for me as well. With the goal being, hey, who knows, five, ten years from now, I'm literally working on purpose for fun.
and money is building intergenerational wealth, and it's a real nice to have, and maybe it's buying us our, third freehold home over in the south of France, and doing these kinds of things that you want but you don't need in life, right? And so that's really exciting as well.
[00:39:31] Conclusion: Making an Impact with Money
So all of this to say, there are many different ways to make money. Once you build this incredible personal brand-based business, you leverage your knowledge, you leverage your expertise, and you're able to monetize it while making an impact. You're able to monetize it while living your purpose and helping people because you get to have a business.
Both. And when you can sit in that comfort and you view that money you're making as those impact dollars, like every dollar has made an impact on someone's life, it feels damn good. And it's awesome being able to receive that amount of money. I haven't even gone to, I'm not even going to go on to the tangent but trust me, when you're able to have such overflow, and then donate to courses that you care about, and help out your family, and do all sorts of cool things with your money, it feels incredible.
It's just win all around. And obviously I've done it three times now, my favourite business model, hands down. So I would love to hear from you because I know that's a lot of information, but I'd love to hear a little bit more around the ways that you are curious around making money. Obviously my core recommendation will always be around the coaching course space.
All the others are extras that can't be relied upon. But they are really nice to have and they will support you in your business building journey So it's like why not? So tell me a little bit about the way that you want to make money in terms of your core revenue stream And then what are some of the other ones that you might be looking into as well as you build out your business?
Come and send me a dm over on instagram at badass empires underscore and we will continue our conversation over there and until next week stay badass go build that empire rain on and i will catch you next time.
