How Erin Turned Her Passion for BAKING into an Audience of 1 Million & the OPTION to Not Work for Months at a Time

Turning a hobby for baking into a wildly successful online empire? Mmmm, sounds delicious 🤤

Today, I talk with Erin, the founder of Cloudy Kitchen - a baking blog that has seen her channel her passion for creating delicious treats, scientific mind, and online marketing genius into a crazy successful business that works even when she doesn't. From baking at home to fill a homesickness void and a desire to have her own thing, she's built a mammoth following across social media that tops 1 Million, and tapped into the ultimate lifestyle business sweet spot of working when, how, and on what she chooses. 

Erin and I go DEEP in this no-holds-barred conversation, covering everything from dealing with online haters to what it takes to create such a magnetic brand. Plus all of the mindset shifts it takes to build and scale a business of this size as a fulltime solopreneur.

 Grab a donut, and let's dive into this tasty chat! 🍩

I’d love your feedback! Send me a message on Instagram @badassempires_ and tell me which episodes you love the most here on Badass Empires so I can keep the good stuff coming!

Connect with Erin from Cloudy Kitchen:

Website: https://cloudykitchen.com/ 

Instagram: https://www.instagram.com/cloudykitchen 

TikTok: https://www.tiktok.com/@cloudykitchen