Hey badass, happy Wednesday! Let's find or refine your business niche, shall we? A niche that is not only profitable. And going to get you business on the market and the online world, but purposeful too. It feels meaningful to you. It's sustainable.
You can actually stick at it because you care about it. Okay.
[00:00:26] Why Niching Down is Essential for Business Success
So this is niche and down the badass way, because if you want to stand out online, attract an amazing aligned clients with So much more ease and create much higher profits and sales with fewer people, fewer audience members required and develop a really strong memorable personal brand that gets you amazing opportunities in your business like guest podcast slots or speaking gigs or book deals or Forbes articles or whatever you're gunning for long term.
You need to become known for something you need to niche down. It's about being able to associate your presence and your content creation with something specific. And there's a reason that people say you need to niche down to blow up in business. The more niche you can get, the more specific and targeted and focused you can be.
The faster your business success will roll in, or as our American friends can say, because they say niche instead of niche, the riches are in the niches, baby. And let's talk a little bit about why this might be Why is it so important to niche down? Think about it this way. If you are looking for a cat photographer, just say I'm on the search for a cat photographer.
I want someone to take beautiful portrait headshots of Bonbon. And I'm on Instagram looking for the person, the one. They need to be a cat photographer in Wellington, New Zealand. What I would do is search for that person, put in my keywords, have a look around, and if I'm comparing different options, if I have someone who on one side looks like a brilliant photographer based in Wellington, that they do a mix of landscape and weddings and all different kinds of animals and newborn babies and personal brand photo shoots and all that kind of thing.
I'll be like, great, look, they look like they have talent. They look like they're a strong photographer, maybe shortlist them, right? Compare that to the moment where I stumble across a profile where you just see cats with cute little costumes, great lighting. And this person is obviously the cat-obsessed photographer I need.
They are the person who is the expert when it comes to cat photography in Wellington. It's going to be a no-brainer, isn't it? And most people want to have that moment. They want to have the moment where they know that they have found the person, the expert, the mentor, the guide for them who can help to solve their specific problem.
[00:03:17] Debunking the Myths: Why You Should Niche Down
Now a lot of people will avoid niching down, they're scared to niche down, they don't want to niche down. And this is usually for three main reasons, which I would like to debunk with you right now and get it out of the way because these fallacies, these limiting beliefs are going to keep you stuck in Vagueland, and we know what happens in Vagueland, confused minds don't buy.
When you are vague, when you are high level, when you are generic, when you are trying to appeal to everyone, but simultaneously appeal to no one, it's not magnetic. It's not enticing. It's not curiosity or thought-provoking. It doesn't trigger that reaction of, wow, they get me. It's not going to sell. So the first excuse or mindset trap we need to be avoiding is the scarcity mindset.
There isn't enough to go around. There aren't enough people. The more I niche down, the fewer people I can connect with. And the fewer sales I will have. If we go too narrow, too niche, it's a danger to our business. And the opposite is true because when you try to appeal to everyone when you market to everyone, you end up marketing to no one.
Imagine if I were a career coach that said, let's get you a new job versus something like helping purpose-driven and multi-passionate women in their 20s. To overcome imposter syndrome and people-pleasing tendencies so that they can land their next big promotion. It's just a lot more specific. My content is more specific.
The community it creates is tighter, is more engaging. Engaged, it's more aligned. And then when I develop that sexy, no-brainer offer for that human, I'm gonna have a lot of people in that community ready to buy. Okay. So when you try to stay high level and say, oh, but career coaching could help anyone with anything for sure, but they're not gonna choose you.
It's too vague.
[00:05:37] Overcoming Mindset Blocks to Niche Down
Another big mindset blocker for people when it comes to niching down is, But Rosie, I'm multi passionate. Don't make me choose. I have a lot of different interests, a lot of different passions. For sure, I get it. And that is why we are going to find your niche based on that beautiful balance of your purpose, something that means something to you and profitability, not every single part of you or not every single interest you have or passion you have.
is a successful business idea. And we need to remember that there are so many ways to have other expressions of those different parts of you. Not everything has to go into your business either. They get to be in your personal life. They get to be in your day job. They get to be in your hobbies. They get to be, in different facets of life, community, volunteering.
Your business isn't you. Your business represents parts of you that make sense to be part of your business. And you get to still have all those different areas and facets of you show up in other ways. Okay. And then the third main reason I see time and time again, that stops people from niching down properly and fully and committing to it is this influencer fallacy where they see people.
With huge followings, huge businesses, multi-million dollar revenue streams. And they get to talk about anything. They get to speak about productivity and relationships and health and their green smoothie recipes. Oh, and this latest technology that they're using. And they get to create videos or content about the most random things.
And they don't have to niche down. They don't have to commit to anything specific. And I'll tell you why this is. It's because they made you care first. They made you care who they were first and they added an immense amount of value and contribution to the space first to get their following. That now they have a community of raving fans that care who they are, what they have to say, and their opinion on a multitude of different things.
But if you start from zero, and you start saying, Oh, day in my life, and here's a smoothie I love, and here's my time blocking tip, and here are my three tips for dating someone, or whatever it is, why would anyone listen to you? You haven't built up, I'm sorry it's harsh, but people don't care.
At the moment, you haven't given them a reason to care. Why would they listen to you? Why would they follow you? What is your authority on this? And that makes me think of a creator that I really enjoyed watching on YouTube, Catherine Manning, who was my go to for YouTube growth tips and SEO tips and how to explode on YouTube.
Every single video when she doubled down, when she niched down was YouTube. And over time, she got sick of speaking about YouTube all the time and started introducing different facets of herself. And now she's basically like a vlog channel about motherhood, business, interior design, all sorts of different things.
But she's got the half a million followers to support that because she grew a huge brand and huge audience through delivering value. Okay, so we don't get to start out as that influencer model, or that guru model, or that high level thought leader. model because it won't work at the beginning. It's something you have to earn if that's where you want to go.
So you have to start with one part of you, with one angle, with one big contribution. And this is what's going to happen to you if you don't niche down or if you half committed to niching down. But because of these things, they're keeping you stuck and you won't fully go there. So you're saying like, I help busy mums lose weight.
Still not a niche, my friend, but you're trying, but you're not quite getting there. This is what's going to happen if you don't niche down properly. Firstly, vague doesn't sell, confused minds don't buy. If you tell me that you are a mindset coach helping me to live a fully expressed and authentic life, I don't know what that means.
It's so intangible. Versus something like helping me overcome the negative self talk and inner critic and self sabotage that's destroying my self confidence and getting in the way of my career success. When I can see tangibly what that might look like and how that could impact my life, it's very different.
Secondly, if you don't niche down, people will have no idea why you are the perfect coach or consultant or freelancer or content creator for them. And you won't know exactly what to say to attract your ideal clients in either, because you're speaking to a huge pool of potential people. You're trying to keep your messaging generally likable.
And what happens is that you'll never get that effect of people consuming your content and saying, How did they know? That's what I was thinking about this morning. How are they in my head? How did they read me today without knowing me? That feeling like the person is speaking directly to you.
They're creating content for thousands of people, but they feel like they've nailed exactly what you were thinking about on the head and it just gets to you. It affects you. It resonates with you. You feel seen. You can't create content like that and people won't have that perception of you if you're trying to keep it high level and generally likable.
And I can tell you, your first hundred fans will be the hardest you ever get. The first hundred people that really love what you stand for, what you do, your content. The first hundred are way harder to get than the next thousand, and then the next 100, 000, far harder to get. And the best way to have those first 100 people to sign up to what you're here to deliver is by making them feel seen.
And say, yes, this is the person for me. Finally, someone is standing for me, they get it, and I'm here for it. Another massive risk of not niching down is that people will hire your competition instead of you. You will warm them up enough with your content, which is, again, likeable, but they're not in love with, and you will do the work that will maybe give them a foundation of educating them on why it's important or what they need to know or whatever it is.
But because your competition are so much clearer in their value proposition and resonate with them specifically, you'll just warm them up and then they'll go and work with your competition. Because if you were giving generic career advice for pretty much anyone and everyone, they may uncover for the first time, oh, career coaching is a thing, and yeah, I would like to work on my career, and yeah, that's pretty true what you're saying, it is important.
And then they'll stumble across the career coaches page who exists to serve that exact population and they'll go and jump ship. So they'll consume your content for free and they'll pay someone else. Another huge risk of not niching down. Is that people don't know how to recommend you to other people.
Whereas if you have a very strong niche statement and people know exactly who you work with and what you work with them on, it's so much easier for people to be able to recommend you and share you to people that they have in mind. And it's also just so much easier, do yourself a favor. It is so much easier coming up with content for your website, for social media, for PR articles, for interviews, for anything.
When you know exactly who you're speaking to, what they need to hear, you have a very tight remit of things that you speak to, what you don't speak to and you become known for something. And guess what? Press and articles will pick you up so much easier as well. And it also helps the algorithm to work for you and help you out because it will understand who your viewer is, who your consumer of your content is, who your audience member is.
It will be able to better categorize You, in the algorithm, show your content to the specific kind of profile that might enjoy your content because they know who that is. They have some real data and information about that kind of specific person, which will drive more traffic to your profile, increase your watch time, and grow your audience.
Your algorithm on whatever social media platform you are on, it cannot help you or work for you if you don't niche down.
[00:15:35] The Power of a Well-Defined Niche
So what is a niche exactly? A niche is not an industry. It's not beauty or health or careers, and it's certainly not a category. Skincare, powerlifting, promotions. A niche is solving a specific problem for a specific person using a specific vehicle, okay?
A methodology, a way of helping that person. In simple terms, it's really the intersection between who am I and what do I want, so your purpose, and then who's my audience and what do they want. So that's solving problems for people, which leads to profitability, because people will pay you to solve problems for them.
A niche is not, I help women get rich. It is something like, I empower Latinas to heal their relationship with money and become relentlessly confident in their financial decision making so that they can become their definition of wealthy and unlock intergenerational freedom with money. A niche is not I help entrepreneurs make money.
It is I help early stage online female founders and coaches to make more money through product diversification and sales strategy so that they can replace their corporate salary and work from anywhere. And a niche is not I help people to dance with confidence. It is I help shy men to dance better in social settings so they can connect with others and have fun at parties, weddings, or in the club.
And you'll probably notice that a lot of these niche statements used I help or I empower or I equip or whatever it is. And that comes from the very classic I help statement, which is a way of capturing your niche statement in a way that provides clarity, which is essentially I help who so I help specific person target audience overcome pain point.
Or something that they're struggling with right now, using vehicle, so using what's the methodology, or what's the strategy, or what's the tool, or how do you create that transformation for them, so that they can Desired result. So essentially I help target audience blank overcome pain point blank using vehicle blank so that they can desired result.
So that's the main way that you can capture your niche statement. And of course it's underpinned with a specific person achieving a specific result with a specific vehicle. The other way to do a niche statement, the other main way is point A to point B, which is, it's very reflective of results that you personally have specifically achieved.
And it's, I went from point A to point B and now I help other target audience members to do the same. So an example of this might be I designed and pulled off my dream micro wedding for less than 5, 000. Now I help other budget and sustainability conscious brides to do the same just a different way of formulating it.
And of course, this is the first step in getting clear and getting specific. Now getting specific is a really good start, but it needs two essential ingredients to make sure it is an empire level niche. So it needs to also be reflective of your purpose, which is a much more sustainable business model because it's a mission that's bigger than you.
That helps you to show up even when it's hard, even when the results aren't there yet, creating content, putting yourself out there, it gives you something bigger than you that you care about that allows you to feel the fear and do it anyway and keep going. So it needs to have your purpose reflected in your niche statement.
And your niche statement, what you actually want to do for your business needs to be, of course, profitable because we're not building passions or hobbies or charities here. We're building businesses. So you need to know that you can use this purpose of yours, this aspect of your purpose and who you are to solve people's problems.
Which essentially means can you save them money or time or heartache and figuring it out all by themselves, can you get them their desired result faster, easier, whatever that is. Because if you can help people solve their problems, then that's profitable because people get pay for speed, for convenience, for support and help on specific problems that they are facing.
[00:20:19] Finding Your Purpose and Profit in Niching Down
So how do we make sure that your niche statement has both purpose and profit? Let's get into some elements of how you might figure out What's purposeful to you. So purpose is essentially who are you at your core? What do you want out of life? What's meaningful to you? What kind of impact would you love to make something that feels bigger than you, but it's also part of you.
It's coming from inside of you because it's reflective of who you are as a person. It feels like a natural extension of you.
[00:20:49] Real-Life Case Study: Discovering Purpose and Profit
And I want to give you a really concrete example here of one of my clients that I'm working with She hopped on our first call and she said to me, look, I have no idea what I want to do for a business.
When it comes to purpose, like I'm blanking, I haven't zero stand out passions or hobbies, like anything really interesting or spiky about myself. Like I like cooking. I like reading. I like dogs, but who doesn't? And I don't feel like I have anything that I feel particularly strongly about. So when I want to start with this character because I think it will be.
Really interesting to see where our conversation went because a lot of people wonder do I have a purpose? I don't really have anything that's really standing out to me. And so just a little bit of background, this person has a 12 year career in retail, worked for a multinational, like a massive name brand multinational but it's from Ecuador and lives in Ecuador.
Working remotely, all that good stuff recently got made redundant and is now figuring out what's next and has a feeling that entrepreneurship will be it. Okay. So obviously our, work together and our conversations got really deep on who she is at her core. What are her passion skills, which are not just skills you have, but skills you actually enjoy using.
Critical life experiences, natural and innate strengths and values in the way that her mind works. what she's passionate about, what she cares about, what she researches, what she consumes, what she knows more about than the average person. We really try to figure out who is this person. Okay. And to really simplify it, there were four kind of parts of her that came up as themes or patterns or aspects of who she is as a person.
And the first thing we did was help her to see how even just one part of her could become a business idea. So I'll give you some examples. There's the part of her that has the 12 year career in retail and working for this big name brand multinational remotely, okay? So if you just take that element of her, and I'm not saying this is what she wants to do, I'm not saying that's her purpose, but if we just take that aspect of her and turn it into business ideas, what could we get?
She could become a career coach for retail. 12 years in retail and all the promotions that came with that, right? So career coach for people in retail, buyers, merchandisers, you name it. Another Aspect or angle to that could be helping Spanish speakers because obviously she lives in Ecuador. She's a native Spanish speaker, helping Spanish speakers to carve out international careers or land remote jobs at multinationals or get jobs working in English just like she did.
That's a really important part of her story. What about being a consultant doing retail strategy for small businesses across Central and South America? Maybe businesses that can't afford to have a full time team on that Know that investing in a strong retail strategy will advance their operations and result in more sales So just that one part of her we started ideating businesses Another part of her, because she worked in retail, she's very good and just naturally, it comes to her naturally, is very good with numbers, very good with Excel.
Business ideas that could come from that. What about working with Excel or working with numbers for professionals to help them to get more promotions or advance their careers or whatever it is, right? What about making math or making Excel really simple for beginners? Could be for high school students, for university students.
So ideating based on that aspect of her, that part of her. Another part of her is that something that happened to her when she was younger, when she was an adolescent is that she had a real fear of food. And it wasn't from a distorted eating perspective regarding weight, but it was Quite a disordered way of viewing food from a perspective of health.
Like she had this innate fear that she was going to fall sick. She was going to be sick and it really made her conscious, overly conscious of food and had all sorts of aversions to food. Long story short, she worked really hard on this and she ended up training to become a chef. Not because she wanted to work as a chef, but she wanted to work on her relationship with food.
And she's currently doing some training, online training, in nutrition and diet and understanding food as well. And she's very passionate now about healthy food and meal prepping and Eating for physical and mental health and nourishment and not being afraid of food. And so that was an interesting part of her story and I was thinking about how you could, take people on a journey from a fear of food to, easy, healthy food and meal prep or nourishing food for mental, emotional and physical health, really working on that relationship with food.
And then another part of her is languages. So obviously being from Ecuador, she's a native Spanish speaker, but at some point she's learned English, right? She worked in a multinational and she spoke English to the professional level at work, and not only that, but. Just because she enjoys learning languages and is passionate about it, she's actually self taught in German.
She has never been to Germany, which is notorious for being one of the most difficult languages to learn, by the way, German. She's never stepped foot in the country, and yet she has. Just through her own hobbies, got in herself to a C1 level. And for those of you who know of learnt language, that means that you are fluent.
You're not necessarily like native bilingual level, but you are absolutely fluent in that language. And she's done that from her own home, essentially, which is a massive achievement. We did a huge amount of data mining and input and figuring out who she is as a human being from multiple different angles, using psychometrics, using tests, using all sorts of things.
And at the end of the day, there were these sort of four spiky things that really came up as the strongest aspects of her story or things that she's achieved or done in life. So not bad for someone who said that there's nothing interesting about her. I think he's a very interesting person. We started there. And obviously like from the languages perspective lots of business ideas could come from that, how to learn English as a native Spanish speaker English speakers, helping learn Spanish learning German as a Spanish speaker, et cetera, et cetera. That's like a starting point.
And then through a lot of coaching and ideating. What's really fun is this exercise we can do where we start to smoosh and link multiple parts of you together. So what if we put this plus this together? Could that create something? And things that she came up with, for example, is that apparently Ecuadorian food has this reputation of being very heavy and unhealthy, and it's not exactly, the most famous kind of cuisine and food out there, and it's never really had exposure.
So what if her passion For healthy food and nourishing food could have an Ecuadorian twist or talking about turning that traditional food and giving a modern twist for mental and physical health or something along those lines. Okay. So it was like, how can we smash those parts of you together?
What would it look like if you helped ambitious professionals to land international career opportunities in retail by being really good with numbers in Excel and having that be your competitive edge? Or what would it look like to help native Spanish speakers to learn German from scratch without having to travel to the country?
Really smushing different aspects of her together and long story short, she narrowed down on two key things that she really wanted to look into a little bit more and pursue. So we had the start of a feeling of purpose. We had two major Areas which were around the teaching Spanish speakers German and the healthy nourishing Ecuadorian food to pursue that felt meaningful, that felt purposeful, that felt like they came from inside of her and her story.
The next phase is profitability. Okay. That's beautiful to have purpose. It's beautiful to uncover something about your story or your expertise or your profile that you find personally meaningful, but is it a business idea? Is it going to work?
[00:29:12] Assessing Profitability and Market Demand
So let's talk about the concept of profitability.
So who's my audience? What do they want? How could I use this purpose to solve problems for people? Because, passion without the profit, it's just a hobby. Be really clear on this, you wouldn't believe the multi million dollar profitable business ideas that I have come across from keeping houseplants alive, dog training, positive labor and birthing experiences, using AI to accelerate your career, hacking your career with AI working for you as an intern, traveling on a budget, van life, healing adult cystic acne, upcycling furniture.
Really there is profit to be found in the online world. In the kookiest of corners, like you wouldn't even believe how profitable something like toilet training your child could be. Or on the same kind of wavelength. Natural ways of healing urinary incontinence following having kids, like things like that.
Okay. So really, there is no business idea too random, too small, too silly. but how do you get a sense for how profitable the idea might be? One way is looking at search volume and getting into the, these keywords that people might be using to look for solutions to their problems in this area.
So you want to find out not just are people searching for this, but how many people are searching for this. Now, a good tool that you can use, which is really accurate is Google keyword planner. You do need to make a Google ads account, but that's fine. Like it won't cost you anything. It's completely free.
Even if you're never going to run ads, you just make the account and you go into the tool, which is their keyword planner. And you put in keywords that people might be searching for related to your idea, related to your niche. And you want to look for healthy search volumes. That means around, a thousand to 10, 000 searches per month.
And the competition level being, AKA, how many other creators are already creating content around that specific keyword? Is it really saturated or not? You want that competition level to be low to medium, because if it's really high competition, it means that there are Millions of pieces of, it doesn't mean that you can't beat it out of course, eventually, especially as you grow your niche and your authority.
But it just means that it's a very saturated world. So looking for keywords and not therefore not keeping it generic, not just being like career help, but Finding your career purpose, right? Like very specific search terms that this person might be looking for and just seeing what comes up. You've also got free tools like wordstream.
com. I think keywords everywhere gives you some free searches still. I actually pay for keywords everywhere because it makes my life so much easier and it's super, super cheap. But there are tools out there that help you to find search volume. Okay. And there's even this really cool website called.
Answerthepublic. com where again, you get a handful of searches per day and you can discover what people are asking about or searching for on your topic. So if I put in career purpose, it might say, people are looking for my career purpose, finding career purpose, where does purpose come from?
Why is career purpose important, et cetera, et cetera. And it gives you ideas. For what your person might be searching for. Another good way is just to start putting your keywords into the search bar of Google, of YouTube. And it will suggest underneath the most commonly searched terms pertaining to those keywords.
So you can have a lot of ideas just using that to figure out what kind of things are people searching for. And what search volumes are we talking? So if you have a nice, healthy search volume coming in per month on multiple different keywords pertaining to your topic, it means that people are looking for this and your content could come up as the answer to what they're searching for.
For example, if you put in to the search bar, French culture or life in Paris, my videos on my not even French YouTube channel might be ranking in the top search results. They used to be when I was, actively on the channel and it's because They were really well search engine optimized and tagged with the right keywords.
And so people would search, what are French people like? And then my videos would come up in search results as a response to that. And so you've got, traffic coming to your business idea. You've got an Audience potential there. The other massive thing to do is just a healthy competition check.
And this isn't to get into comparison or feel down about the fact that there are already people out there doing it. We love to see competition. We adore competition because competition means that there is a healthy market out there. Put career coach into LinkedIn and see how many hundreds of thousands of results come up.
You think I was the first career coach in the world? Of course not. And I still made badass careers. A multiple seven figure business. Competition means there's a need and it means there's a market. So what you want to do is you want to jump onto Google and see if you can find people, personal brands already solving these kinds of problems, bloggers, YouTubers, podcasters, tech talkers, Instagrammers.
I want you to avoid like huge organizations or famous websites. So in the career space, this would be things like the muse. Career Contessa, like things like that because they are run by hundreds of people, very well established. We're trying to find real human beings, real individuals with lifestyle businesses, really successful personal brands that are probably making multiple six figures, if not millions of dollars with themselves.
And or a very small team. So are there people already doing this? How do they make their money? Is it coaching? Is it eBooks? Is it memberships? How many views are their videos getting? And if they have, for example, a paid program, they say, included, you get your private Facebook community, look up the name of their program on Facebook and see if you can see how many members they have in those communities.
Do what it takes to figure out is this person, making money? Do they have clients? How many testimonials do they have, et cetera, et cetera. Okay. So if you can find people making a living off this idea already, it's a very good sign because you'll always do it in your unique way. And, if it is super niche, for example, the Ecuadorian food, you might want to find creators with, maybe it's not going to be that specific food.
Maybe it's going to be other niche kind of food like food from, and recipes from Afghanistan or whatever, but it doesn't have to be the exact thing. It can be adjacent, but just giving you the sense of a market, giving you a sense of demand. You can also check to see if people are selling courses on sites like Udemy or Skillshare on the topic.
See if you can find books on Amazon with hundreds, if not thousands of reviews to show that because if a hundred people have reviewed it, it might mean that 10, 000 people have bought that book, right? Just to look at that demand, look at what's out there. I remember when I was thinking about focusing on career purpose, going onto Skillshare, And seeing a course by Emma Gannon with 50, 000 students in it on uncovering your purpose, and uncovering your career path.
And I was like, okay, people want this. And I know that can trigger some Limiting beliefs and fears where suddenly it's if they can do this course for free or with their skillshare subscription, why would they pay me? Guess what? This is market demand. They do.
And they did, not everyone wants a free one-hour course. They want a transformational coaching experience with an expert and they're willing to pay 3000 US dollars for it. I'm speaking from experience. Same thing looking on Amazon. Love plus work. How to find what you love what you do, and do it for the rest of your life.
The book, Marcus Buckingham. 439 reviews. It would have been purchased by tens of thousands of people. Find these competitors and, note down who are they, where are they present on social, what are their popular content topics, what are their, Offers, what are their products. What are their price points?
What makes them stand out? And what's their thing or their personal brand that you think makes them unique? What do you like about their business model? But most importantly, what would you do better or what could you do differently? Or how would you take a similar concept, but do it your way?
[00:37:54] Choosing Your Niche: A Practical Guide
Now, once you've gotten clear on the kinds of niches or areas that would feel purposeful for you, and you've been able to assess profitability and you've been able to draft a couple of niche statements.
If you're still fighting against a couple of different ideas, just know that when it comes to picking the winning idea, there's no such thing as the perfect niche. You will change and what you enjoy and create will evolve over time. So you just want to pick the one you're most excited about right now, or you could get started with the soonest, right?
One might really appeal to you, but you feel like you need to scrub up on it or read a lot of books or listen to a lot of podcasts and really like upskill on the topic versus another one where you could get started right now, But if someone wanted to be a writer, but refused to start writing until they knew exactly what their book would contain, exactly what their entire series might be for the next three books, they're never going to become an exceptional writer.
They have to get started. And that's the important thing. When I started Badass Careers, I was just doing Resumes, cover letters, and LinkedIn. And it really evolved from there. So pick a direction that feels meaningful to you that you know is going to be profitable and get started. And what you can do is you can really compare the, say you're deciding between two niche ideas and just.
Allocate points to these questions out of five, right? Niche idea one versus niche idea two. Am I already good at it? Am I passionate about it? Does it solve problems for people? Is it profitable? And can I do it my way?
Can I create a business around it in a way that feels good? You'll know if you want to be a coach or a course creator or a freelancer or whatever that feels like. And see which idea comes up with the most points and just get started because you're not going to be stuck forever, right? For business reasons, you want to double down on something specific to grow first.
And then you can diversify later.
[00:40:09] Building Your Empire: The Journey Begins
You can start introducing side hustles of your personality, side hustles of your purpose. That you think would still resonate with that specific audience once you've become known for something. So you're going to niche down. You're going to share what you know. You're going to gain authority and credibility and trust and relationships.
You're going to get experience and you're going to get people results. You're going to share those results. You're going to celebrate that social proof, those testimonials. And once you do that over and over again, then if you want to, you might want to try adding another topic stream in. Keep learning, keep evolving, and go again.
But we double down first and that's how Badass Careers was able to go from just resumes to now career purpose, personal branding, resumes, cover letters, LinkedIn, job search, interviews, and seller negotiation. And that's how I've been able to start a sister brand with Badass Empires on business coaching and have things absolutely explode and book out and sell out from the get go thanks to my strong audience and personal brand.
It will grow with you, but you have to become known for something first. You have to niche down first.
[00:41:25] Closing Thoughts and Next Steps
Badass, I would love to hear from you. Send me your niche statements, send me your draft niche statements over on Instagram. I'll give you feedback, I'll give you my opinion, I'll give you my two cents if that's what you're after.
And I hope that you took something really valuable away from this episode. I'd love to hear about a mindset shift that you had, a light bulb moment that you had, or something that you learned today that you didn't previously know and how it's going to help you in building your own empire. So until our next chat, keep growing, keep learning, keep executing, taking that action, reign on.
And I can't wait to see what you're doing with your very own empire.
